We started tracking Photography in 2021 with a handful of launches. Now there are 600 products in the index. The growth curve and engagement data are below.
Five years of Photography launch data. Volume, engagement, and the products that stood out.
We started tracking Photography in 2021 with a handful of launches. Now there are 600 products in the index. The growth curve and engagement data are below.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 14 | 49 | SellShots |
| Q2 2026 | 3 | 107 | Vista |
| Q1 2025 | 26 | 72 | AgBr |
| Q2 2025 | 37 | 116 | Chance AI: Visual Reasoning |
| Q3 2025 | 36 | 70 | PhotoFox AI |
| Q4 2025 | 17 | 126 | Google Nano Banana Pro |
| Q1 2024 | 28 | 139 | Lummi |
| Q2 2024 | 26 | 149 | Jector AI |
| Q3 2024 | 30 | 94 | Brick Photos |
| Q4 2024 | 26 | 124 | BharatDiffusion |
| Q1 2023 | 38 | 126 | Blend |
| Q2 2023 | 39 | 114 | Playbook AI |
| Q3 2023 | 46 | 112 | Narrator |
| Q4 2023 | 48 | 116 | AI Shadows |
| Q1 2022 | 16 | 104 | AI Image Upscaler by Upscale.media |
| Q2 2022 | 13 | 96 | Image Background Remover |
The Photography category has been cooling over the past 6 years of tracked data. Total launches went from 105 in 2021 to 17 in 2026.
Average engagement ratio across all Photography launches: 0.25. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Photography peaked in 2023 with 171 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.21 in 2021 to 0.31 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q2 2024, with an average interest score of 149 across 26 launches. Jector AI led that quarter.
375 B2B launches (62%) vs 225 B2C (38%) across the full Photography dataset. Photography leans B2B, but a meaningful share of products target individual users.
2021: 105 launches. Average interest: 118. Average engagement: 0.21. Top launch: CleanUp.Pictures (757 interest).
2022: 81 launches (-23% vs 2021). Average interest: 124. Average engagement: 0.21. Top launch: Avatar AI (886 interest).
2023: 171 launches (+111% vs 2022). Average interest: 116. Average engagement: 0.19. Top launch: Playbook AI (512 interest).
2024: 110 launches (-36% vs 2023). Average interest: 126. Average engagement: 0.25. Top launch: BharatDiffusion (559 interest).
2025: 116 launches (+5% vs 2024). Average interest: 94. Average engagement: 0.42. Top launch: Google Nano Banana Pro (579 interest).
2026: 17 launches (-85% vs 2025). Average interest: 59. Average engagement: 0.31. Top launch: SellShots (140 interest).
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.