134 Product Hunt products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
Five years of Product Hunt launch data. Volume, engagement, and the products that stood out.
134 Product Hunt products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 5 | 93 | Molthunt |
| Q1 2025 | 5 | 123 | Product Hunt Favorites |
| Q2 2025 | 6 | 118 | Product Hunt Dark Screen |
| Q3 2025 | 8 | 131 | VisualPH |
| Q4 2025 | 4 | 181 | Product Hunt Wrapped 2025 |
| Q1 2024 | 3 | 565 | PH Hunters |
| Q2 2024 | 1 | 11 | Aqua Trace - WaterFootprint Tracker |
| Q3 2024 | 8 | 176 | LaunchOrPay |
| Q4 2024 | 5 | 96 | IndieLaunch |
| Q1 2023 | 6 | 155 | Product Hunt Success Playbook |
| Q2 2023 | 11 | 201 | yesRamen |
| Q3 2023 | 20 | 200 | Product Hunt Workbook |
| Q4 2023 | 8 | 141 | Product Hunt GPT Launch Assistant |
| Q1 2022 | 5 | 216 | Product Hunt Launch Checklist |
| Q2 2022 | 1 | 715 | Product Hubs & Launch Pages |
| Q3 2022 | 3 | 208 | Launch OS |
The Product Hunt category has been cooling over the past 6 years of tracked data. Total launches went from 27 in 2021 to 5 in 2026.
Average engagement ratio across all Product Hunt launches sits at 0.25. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Launch volume dropped 78% year-over-year, but average engagement per product rose by 24%. Fewer builders are entering Product Hunt, but the ones that do are finding a more receptive audience. That's a textbook market gap signal.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.