Five years. 10876 Productivity products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
Five years of Productivity launch data. Volume, engagement, and the products that stood out.
Five years. 10876 Productivity products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 574 | 131 | happycapy |
| Q2 2026 | 27 | 142 | Claude Code Voice Mode |
| Q1 2025 | 429 | 155 | Screen Studio 3.0 |
| Q2 2025 | 584 | 133 | Chronicle: Cursor for Slides |
| Q3 2025 | 525 | 139 | Trace |
| Q4 2025 | 419 | 141 | Welltory |
| Q1 2024 | 544 | 163 | Findr |
| Q2 2024 | 418 | 189 | Voicenotes |
| Q3 2024 | 543 | 194 | Wispr Flow |
| Q4 2024 | 279 | 187 | Raycast Notes |
| Q1 2023 | 638 | 142 | Collato |
| Q2 2023 | 699 | 134 | Guidde AI |
| Q3 2023 | 767 | 157 | Tally 2.0 |
| Q4 2023 | 661 | 151 | Flowla |
| Q1 2022 | 440 | 151 | Bardeen |
| Q2 2022 | 377 | 146 | Folk |
The Productivity category has been cooling over the past 6 years of tracked data. Total launches went from 1877 in 2021 to 601 in 2026.
Average engagement ratio across all Productivity launches: 0.27. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Productivity peaked in 2023 with 2765 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.23 in 2021 to 0.26 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q3 2024, with an average interest score of 194 across 543 launches. Wispr Flow led that quarter.
10876 B2B launches (100%) vs 0 B2C (0%) across the full Productivity dataset. Productivity is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 1877 launches. Average interest: 144. Average engagement: 0.23. Top launch: Cron (1,174 interest).
2022: 1892 launches (+1% vs 2021). Average interest: 145. Average engagement: 0.25. Top launch: Notion AI (Alpha) (1,452 interest).
2023: 2765 launches (+46% vs 2022). Average interest: 146. Average engagement: 0.25. Top launch: Guidde AI (1,461 interest).
2024: 1784 launches (-35% vs 2023). Average interest: 182. Average engagement: 0.29. Top launch: Wispr Flow (2,128 interest).
2025: 1957 launches (+10% vs 2024). Average interest: 141. Average engagement: 0.36. Top launch: Screen Studio 3.0 (1,828 interest).
2026: 601 launches (-69% vs 2025). Average interest: 131. Average engagement: 0.26. Top launch: happycapy (1,403 interest).
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.