648 SEO products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
Five years of SEO launch data. Volume, engagement, and the products that stood out.
648 SEO products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 38 | 119 | Siteline |
| Q1 2025 | 37 | 157 | SEO AI Agent |
| Q2 2025 | 51 | 150 | LLM SEO Monitor |
| Q3 2025 | 55 | 135 | findable. |
| Q4 2025 | 33 | 106 | BlogBowl |
| Q1 2024 | 50 | 195 | Index Rusher |
| Q2 2024 | 35 | 154 | OTTO SEO by Search Atlas |
| Q3 2024 | 43 | 105 | Positional |
| Q4 2024 | 27 | 154 | SEObot |
| Q1 2023 | 24 | 165 | Scalenut |
| Q2 2023 | 43 | 111 | Where to Post Your AI App |
| Q3 2023 | 54 | 139 | Wope |
| Q4 2023 | 50 | 196 | SpeedVitals |
| Q1 2022 | 21 | 185 | Mark Copy |
| Q2 2022 | 11 | 206 | LongShot AI |
| Q3 2022 | 13 | 155 | Superblog |
The SEO category has been accelerating over the past 6 years of tracked data. Total launches went from 45 in 2021 to 38 in 2026.
Average engagement ratio across all SEO launches: 0.31. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
SEO peaked in 2025 with 176 launches. That was 1 year ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.29 in 2021 to 0.41 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q2 2022, with an average interest score of 206 across 11 launches. LongShot AI led that quarter.
585 B2B launches (90%) vs 63 B2C (10%) across the full SEO dataset. SEO is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 45 launches. Average interest: 131. Average engagement: 0.29. Top launch: Jarvis by Conversion.ai (490 interest).
2022: 63 launches (+40% vs 2021). Average interest: 162. Average engagement: 0.30. Top launch: Mark Copy (574 interest).
2023: 171 launches (+171% vs 2022). Average interest: 152. Average engagement: 0.24. Top launch: Scalenut (827 interest).
2024: 155 launches (-9% vs 2023). Average interest: 154. Average engagement: 0.29. Top launch: SEObot (857 interest).
2025: 176 launches (+14% vs 2024). Average interest: 139. Average engagement: 0.38. Top launch: SEO AI Agent (881 interest).
2026: 38 launches (-78% vs 2025). Average interest: 119. Average engagement: 0.41. Top launch: Siteline (558 interest).
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.