Here's the full Shopping market picture. 152 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
Five years of Shopping launch data. Volume, engagement, and the products that stood out.
Here's the full Shopping market picture. 152 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2025 | 6 | 53 | Giftcoach |
| Q2 2025 | 11 | 75 | Scout: Marketplace Alerts |
| Q3 2025 | 2 | 32 | DISCOUNT AGENT |
| Q4 2025 | 6 | 126 | Gedd.it |
| Q1 2024 | 13 | 104 | Houstr |
| Q2 2024 | 5 | 85 | small.store |
| Q3 2024 | 6 | 88 | GCX |
| Q4 2024 | 7 | 193 | Agora |
| Q1 2023 | 11 | 106 | radd. |
| Q2 2023 | 14 | 130 | Chatscout |
| Q3 2023 | 22 | 111 | Locker |
| Q4 2023 | 15 | 168 | Spiritory |
| Q1 2022 | 3 | 150 | Local |
| Q2 2022 | 6 | 111 | Infinite |
| Q3 2022 | 6 | 160 | Styletyx |
| Q4 2022 | 19 | 90 | Rye eCommerce API |
The Shopping category has been cooling over the past 4 years of tracked data. Total launches went from 34 in 2022 to 25 in 2025.
Average engagement ratio across all Shopping launches: 0.27. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Shopping peaked in 2023 with 62 launches. That was 2 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.26 in 2022 to 0.42 in 2025. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q4 2024, with an average interest score of 193 across 7 launches. Agora led that quarter.
66 B2B launches (43%) vs 86 B2C (57%) across the full Shopping dataset. The split is close to even. Shopping serves both business buyers and individual users.
2022: 34 launches. Average interest: 111. Average engagement: 0.26. Top launch: Styletyx (352 interest).
2023: 62 launches (+82% vs 2022). Average interest: 128. Average engagement: 0.23. Top launch: Chatscout (672 interest).
2024: 31 launches (-50% vs 2023). Average interest: 118. Average engagement: 0.22. Top launch: Agora (342 interest).
2025: 25 launches (-19% vs 2024). Average interest: 78. Average engagement: 0.42. Top launch: Gedd.it (300 interest).
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.