We started tracking Social Impact in 2021 with a handful of launches. Now there are 140 products in the index. The growth curve and engagement data are below.
Five years of Social Impact launch data. Volume, engagement, and the products that stood out.
We started tracking Social Impact in 2021 with a handful of launches. Now there are 140 products in the index. The growth curve and engagement data are below.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 2 | 97 | Soch |
| Q1 2025 | 4 | 152 | Infinite Convo |
| Q2 2025 | 7 | 138 | Zown |
| Q3 2025 | 7 | 44 | Givgive |
| Q4 2025 | 3 | 48 | Hohoho: Secret Santa |
| Q1 2024 | 7 | 117 | Yuna AI |
| Q2 2024 | 4 | 80 | Wingtap |
| Q3 2024 | 4 | 91 | Gaia |
| Q4 2024 | 6 | 20 | Subreddit Signals |
| Q1 2023 | 4 | 103 | Finding Words by Empathy |
| Q2 2023 | 7 | 72 | Commons |
| Q3 2023 | 9 | 145 | Clippulse |
| Q4 2023 | 8 | 101 | Anise Health |
| Q1 2022 | 5 | 95 | Character |
| Q2 2022 | 5 | 104 | The Newsroom |
| Q3 2022 | 6 | 132 | Chptr |
The Social Impact category has been cooling over the past 6 years of tracked data. Total launches went from 46 in 2021 to 2 in 2026.
Average engagement ratio across all Social Impact launches: 0.28. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Social Impact peaked in 2021 with 46 launches. That was 5 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.23 in 2021 to 0.53 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2025, with an average interest score of 152 across 4 launches. Infinite Convo led that quarter.
57 B2B launches (40%) vs 83 B2C (60%) across the full Social Impact dataset. Social Impact leans consumer. Most products target individual users rather than teams or companies.
2021: 46 launches. Average interest: 100. Average engagement: 0.23. Top launch: Alms (223 interest).
2022: 22 launches (-52% vs 2021). Average interest: 115. Average engagement: 0.31. Top launch: Chptr (465 interest).
2023: 28 launches (+27% vs 2022). Average interest: 108. Average engagement: 0.21. Top launch: Clippulse (299 interest).
2024: 21 launches (-25% vs 2023). Average interest: 77. Average engagement: 0.40. Top launch: Yuna AI (210 interest).
2025: 21 launches (0% vs 2024). Average interest: 96. Average engagement: 0.34. Top launch: Zown (372 interest).
2026: 2 launches (-90% vs 2025). Average interest: 97. Average engagement: 0.53. Top launch: Soch (157 interest).
Launch volume dropped 90% year-over-year, but average engagement per product rose by 58%. Fewer builders are entering Social Impact, but the ones that do are finding a more receptive audience. That's a textbook market gap signal.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.