We started tracking Social Impact in 2021 with a handful of launches. Now there are 140 products in the index. The growth curve and engagement data are below.
Five years of Social Impact launch data. Volume, engagement, and the products that stood out.
We started tracking Social Impact in 2021 with a handful of launches. Now there are 140 products in the index. The growth curve and engagement data are below.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 2 | 97 | Soch |
| Q1 2025 | 4 | 152 | Infinite Convo |
| Q2 2025 | 7 | 138 | Zown |
| Q3 2025 | 7 | 44 | Givgive |
| Q4 2025 | 3 | 48 | Hohoho: Secret Santa |
| Q1 2024 | 7 | 117 | Yuna AI |
| Q2 2024 | 4 | 80 | Wingtap |
| Q3 2024 | 4 | 91 | Gaia |
| Q4 2024 | 6 | 20 | Subreddit Signals |
| Q1 2023 | 4 | 103 | Finding Words by Empathy |
| Q2 2023 | 7 | 72 | Commons |
| Q3 2023 | 9 | 145 | Clippulse |
| Q4 2023 | 8 | 101 | Anise Health |
| Q1 2022 | 5 | 95 | Character |
| Q2 2022 | 5 | 104 | The Newsroom |
| Q3 2022 | 6 | 132 | Chptr |
The Social Impact category has been cooling over the past 6 years of tracked data. Total launches went from 46 in 2021 to 2 in 2026.
Average engagement ratio across all Social Impact launches sits at 0.28. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Launch volume dropped 90% year-over-year, but average engagement per product rose by 58%. Fewer builders are entering Social Impact, but the ones that do are finding a more receptive audience. That's a textbook market gap signal.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.