I've tracked 1746 Social Media launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
Five years of Social Media launch data. Volume, engagement, and the products that stood out.
I've tracked 1746 Social Media launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 78 | 107 | SuperX |
| Q2 2026 | 5 | 109 | Surf Social Websites |
| Q1 2025 | 95 | 116 | JoggAI 2.0: AI Avatar Generator |
| Q2 2025 | 94 | 108 | Postiz v2 |
| Q3 2025 | 96 | 107 | VidAU - AI Video |
| Q4 2025 | 54 | 74 | Touched Grass |
| Q1 2024 | 102 | 170 | Supergrow |
| Q2 2024 | 82 | 194 | Pygma |
| Q3 2024 | 106 | 131 | Osmos |
| Q4 2024 | 69 | 169 | Highperformr for Teams |
| Q1 2023 | 110 | 137 | Bento |
| Q2 2023 | 136 | 123 | Typefully 2.0 |
| Q3 2023 | 124 | 140 | Submagic |
| Q4 2023 | 119 | 152 | LeadDelta 3.0 |
| Q1 2022 | 33 | 194 | ThreadStart |
| Q2 2022 | 35 | 130 | Taplio Stats for LinkedIn |
The Social Media category has been steady over the past 6 years of tracked data. Total launches went from 286 in 2021 to 83 in 2026.
Average engagement ratio across all Social Media launches sits at 0.29. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.