Five years of Social Networking launch data. Volume, engagement, and the products that stood out.
We've been tracking Social Networking since 2021. 264 products indexed. The trajectory tells you where builders are investing and where the market sees opportunity.
Below: launch volume by year, engagement patterns by quarter, and the products that defined each period.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 6 | 42 | Graysky 2.0 |
| Q2 2026 | 1 | 232 | Surf Social Websites |
| Q1 2025 | 4 | 284 | Webdraw Beta |
| Q2 2025 | 21 | 153 | Pally - AI Relationship Management |
| Q3 2025 | 9 | 100 | Yuubin |
| Q4 2025 | 10 | 106 | BizCard |
| Q1 2024 | 16 | 136 | Tailbox |
| Q2 2024 | 18 | 270 | Unicorns Club |
| Q3 2024 | 21 | 111 | My Journey |
| Q4 2024 | 11 | 135 | Ghost Jobs |
| Q1 2023 | 20 | 138 | Anyone |
| Q2 2023 | 19 | 120 | SalesHookup 2.0 |
| Q3 2023 | 20 | 103 | Creator Calculator |
| Q4 2023 | 27 | 155 | Zenpreneur |
| Q1 2022 | 7 | 71 | Music Mate for Apple Music |
| Q2 2022 | 6 | 83 | Venn |
The Social Networking category has been steady over the past 5 years of tracked data. Total launches went from 61 in 2022 to 7 in 2026.
Average engagement ratio across all Social Networking launches: 0.28. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Social Networking peaked in 2023 with 86 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.24 in 2022 to 0.49 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2025, with an average interest score of 284 across 4 launches. Webdraw Beta led that quarter.
87 B2B launches (32%) vs 177 B2C (68%) across the full Social Networking dataset. Social Networking leans consumer. Most products target individual users rather than teams or companies.
2022: 61 launches. Average interest: 98. Average engagement: 0.24. Top launch: Polywork (1,184 interest).
2023: 86 launches (+41% vs 2022). Average interest: 131. Average engagement: 0.23. Top launch: Zenpreneur (521 interest).
2024: 66 launches (-23% vs 2023). Average interest: 165. Average engagement: 0.32. Top launch: Unicorns Club (1,103 interest).
2025: 44 launches (-33% vs 2024). Average interest: 143. Average engagement: 0.32. Top launch: Webdraw Beta (988 interest).
2026: 7 launches (-84% vs 2025). Average interest: 69. Average engagement: 0.49. Top launch: Surf Social Websites (232 interest).
Launch volume dropped 84% year-over-year, but average engagement per product rose by 56%. Fewer builders are entering Social Networking, but the ones that do are finding a more receptive audience. That's a textbook market gap signal.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.