The User Experience market doesn't publish quarterly earnings. But five years of launch data paints a comparable picture. 1596 products, engagement trends, and the names that rose above the noise.
Five years of User Experience launch data. Volume, engagement, and the products that stood out.
The User Experience market doesn't publish quarterly earnings. But five years of launch data paints a comparable picture. 1596 products, engagement trends, and the names that rose above the noise.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 47 | 144 | Figr AI |
| Q2 2026 | 2 | 92 | Ember |
| Q1 2025 | 80 | 130 | ツSupercut |
| Q2 2025 | 81 | 130 | Stitch |
| Q3 2025 | 56 | 103 | Uxia |
| Q4 2025 | 51 | 122 | Monocle 3.0 for macOS |
| Q1 2024 | 87 | 147 | Corbado |
| Q2 2024 | 63 | 164 | Komodo 2.0 |
| Q3 2024 | 54 | 177 | Pathway |
| Q4 2024 | 41 | 184 | Agentplace |
| Q1 2023 | 83 | 124 | HyperSwitch |
| Q2 2023 | 98 | 116 | Landing Pages Explained |
| Q3 2023 | 111 | 152 | tona |
| Q4 2023 | 106 | 148 | Nudge 2.0 |
| Q1 2022 | 60 | 125 | zetup.me |
| Q2 2022 | 42 | 136 | Untitled UI Icons |
The User Experience category has been cooling over the past 6 years of tracked data. Total launches went from 401 in 2021 to 49 in 2026.
Average engagement ratio across all User Experience launches: 0.23. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
User Experience peaked in 2021 with 401 launches. That was 5 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has held steady around 0.23 across the full dataset. The audience for User Experience tools is consistent. Engagement doesn't rise or fall with volume, which suggests a stable base of interested users.
The highest-performing quarter was Q4 2024, with an average interest score of 184 across 41 launches. Agentplace led that quarter.
1245 B2B launches (78%) vs 351 B2C (22%) across the full User Experience dataset. User Experience leans B2B, but a meaningful share of products target individual users.
2021: 401 launches. Average interest: 139. Average engagement: 0.20. Top launch: Tango (1,132 interest).
2022: 235 launches (-41% vs 2021). Average interest: 132. Average engagement: 0.25. Top launch: SigmaOS 1.0 (881 interest).
2023: 398 launches (+69% vs 2022). Average interest: 136. Average engagement: 0.21. Top launch: Nudge 2.0 (1,050 interest).
2024: 245 launches (-38% vs 2023). Average interest: 164. Average engagement: 0.25. Top launch: Pathway (1,351 interest).
2025: 268 launches (+9% vs 2024). Average interest: 123. Average engagement: 0.29. Top launch: ツSupercut (903 interest).
2026: 49 launches (-82% vs 2025). Average interest: 142. Average engagement: 0.22. Top launch: Figr AI (528 interest).
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.