Here's the full Video market picture. 592 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
Five years of Video launch data. Volume, engagement, and the products that stood out.
Here's the full Video market picture. 592 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 46 | 129 | TravelAnimator |
| Q2 2026 | 1 | 253 | PixVerse V6 |
| Q1 2025 | 42 | 222 | Screen Studio 3.0 |
| Q2 2025 | 44 | 134 | Airpost |
| Q3 2025 | 53 | 167 | Clueso |
| Q4 2025 | 31 | 188 | Flask |
| Q1 2024 | 54 | 218 | Typeframes |
| Q2 2024 | 43 | 273 | Zebracat |
| Q3 2024 | 35 | 295 | Vidsell |
| Q4 2024 | 19 | 273 | Cap |
| Q1 2023 | 19 | 127 | Live Video Calling SDK by Dyte |
| Q2 2023 | 37 | 141 | Rask AI |
| Q3 2023 | 46 | 166 | Floik |
| Q4 2023 | 52 | 187 | TranslateVideo 2.0 |
| Q1 2022 | 10 | 146 | Recut |
| Q2 2022 | 13 | 136 | Detail 3 |
The Video category has been accelerating over the past 6 years of tracked data. Total launches went from 1 in 2021 to 47 in 2026.
Average engagement ratio across all Video launches: 0.27. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Video peaked in 2025 with 170 launches. That was 1 year ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.10 in 2021 to 0.35 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q3 2024, with an average interest score of 295 across 35 launches. Vidsell led that quarter.
433 B2B launches (73%) vs 159 B2C (27%) across the full Video dataset. Video leans B2B, but a meaningful share of products target individual users.
2021: 1 launches. Average interest: 81. Average engagement: 0.10. Top launch: Subtitles.love (81 interest).
2022: 69 launches (+6800% vs 2021). Average interest: 175. Average engagement: 0.29. Top launch: D-ID's Creative Reality™ Studio (1,050 interest).
2023: 154 launches (+123% vs 2022). Average interest: 162. Average engagement: 0.23. Top launch: Floik (708 interest).
2024: 151 launches (-2% vs 2023). Average interest: 259. Average engagement: 0.27. Top launch: Typeframes (1,290 interest).
2025: 170 launches (+13% vs 2024). Average interest: 176. Average engagement: 0.29. Top launch: Screen Studio 3.0 (1,828 interest).
2026: 47 launches (-72% vs 2025). Average interest: 132. Average engagement: 0.35. Top launch: TravelAnimator (560 interest).
Launch volume dropped 72% year-over-year, but average engagement per product rose by 23%. Fewer builders are entering Video, but the ones that do are finding a more receptive audience. That's a textbook market gap signal.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.