Five years. 169 Virtual Assistants products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
Five years of Virtual Assistants launch data. Volume, engagement, and the products that stood out.
Five years. 169 Virtual Assistants products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 5 | 291 | Littlebird |
| Q2 2026 | 1 | 113 | Mode AI |
| Q1 2025 | 10 | 198 | Ariadna |
| Q2 2025 | 19 | 131 | eSelf |
| Q3 2025 | 14 | 132 | Plander.ai |
| Q4 2025 | 6 | 80 | Dvina |
| Q1 2024 | 10 | 157 | Sama AI |
| Q2 2024 | 9 | 94 | Curiosity Quench |
| Q3 2024 | 12 | 293 | Zivy |
| Q4 2024 | 5 | 112 | Straighty.app |
| Q1 2023 | 4 | 101 | Voiceflow WhatsApp GPT-3 Assistants |
| Q2 2023 | 14 | 126 | Liffery |
| Q3 2023 | 16 | 99 | Shan AI |
| Q4 2023 | 16 | 146 | Walles.ai |
| Q1 2022 | 3 | 90 | Birthday App |
| Q2 2022 | 3 | 79 | Get Assigned |
The Virtual Assistants category has been steady over the past 6 years of tracked data. Total launches went from 17 in 2021 to 6 in 2026.
Average engagement ratio across all Virtual Assistants launches: 0.27. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Virtual Assistants peaked in 2023 with 50 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.24 in 2021 to 0.16 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q3 2024, with an average interest score of 293 across 12 launches. Zivy led that quarter.
143 B2B launches (84%) vs 26 B2C (16%) across the full Virtual Assistants dataset. Virtual Assistants is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 17 launches. Average interest: 154. Average engagement: 0.24. Top launch: Personal.ai (668 interest).
2022: 11 launches (-35% vs 2021). Average interest: 83. Average engagement: 0.19. Top launch: Birthday App (140 interest).
2023: 50 launches (+355% vs 2022). Average interest: 121. Average engagement: 0.21. Top launch: Liffery (455 interest).
2024: 36 launches (-28% vs 2023). Average interest: 180. Average engagement: 0.40. Top launch: Zivy (957 interest).
2025: 49 launches (+36% vs 2024). Average interest: 139. Average engagement: 0.28. Top launch: Ariadna (952 interest).
2026: 6 launches (-88% vs 2025). Average interest: 261. Average engagement: 0.16. Top launch: Littlebird (707 interest).
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.