The Web App launch landscape has shifted every year since 2021. 1235 products indexed. Below, we break it down by volume, engagement, and the individual products that mattered most.
Five years of Web App launch data. Volume, engagement, and the products that stood out.
The Web App launch landscape has shifted every year since 2021. 1235 products indexed. Below, we break it down by volume, engagement, and the individual products that mattered most.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 16 | 123 | Settle It |
| Q2 2026 | 1 | 77 | IdeaBoard95 |
| Q1 2025 | 21 | 137 | Sider 5.0: Deep Research with Wisebase |
| Q2 2025 | 28 | 94 | Spotted in Prod |
| Q3 2025 | 17 | 108 | Solid |
| Q4 2025 | 18 | 108 | Webflow App Gen |
| Q1 2024 | 26 | 218 | Tailwind Studio |
| Q2 2024 | 30 | 177 | Reflex |
| Q3 2024 | 49 | 127 | Founder Mode Checker |
| Q4 2024 | 13 | 215 | Blanka |
| Q1 2023 | 79 | 109 | The Org 2.0 |
| Q2 2023 | 56 | 120 | Intelogos |
| Q3 2023 | 47 | 155 | Cycle 2.0 |
| Q4 2023 | 47 | 164 | App Mint AI |
| Q1 2022 | 65 | 136 | snappify |
| Q2 2022 | 62 | 149 | Peerlist |
The Web App category has been cooling over the past 6 years of tracked data. Total launches went from 520 in 2021 to 17 in 2026.
Average engagement ratio across all Web App launches: 0.24. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Web App peaked in 2021 with 520 launches. That was 5 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.22 in 2021 to 0.26 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2024, with an average interest score of 218 across 26 launches. Tailwind Studio led that quarter.
880 B2B launches (71%) vs 355 B2C (29%) across the full Web App dataset. Web App leans B2B, but a meaningful share of products target individual users.
2021: 520 launches. Average interest: 151. Average engagement: 0.22. Top launch: Butter (820 interest).
2022: 267 launches (-49% vs 2021). Average interest: 144. Average engagement: 0.24. Top launch: Polywork (1,184 interest).
2023: 229 launches (-14% vs 2022). Average interest: 132. Average engagement: 0.19. Top launch: Cycle 2.0 (715 interest).
2024: 118 launches (-48% vs 2023). Average interest: 169. Average engagement: 0.25. Top launch: Tailwind Studio (919 interest).
2025: 84 launches (-29% vs 2024). Average interest: 111. Average engagement: 0.41. Top launch: Sider 5.0: Deep Research with Wisebase (1,390 interest).
2026: 17 launches (-80% vs 2025). Average interest: 120. Average engagement: 0.26. Top launch: Settle It (346 interest).
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.