Website Builder is one of the most-tracked categories in our index. 362 products since 2021. The year-over-year data below reveals whether this space is accelerating, plateauing, or cooling off.
Five years of Website Builder launch data. Volume, engagement, and the products that stood out.
Website Builder is one of the most-tracked categories in our index. 362 products since 2021. The year-over-year data below reveals whether this space is accelerating, plateauing, or cooling off.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 16 | 160 | Zoer.ai |
| Q2 2026 | 2 | 14 | AppDeploy |
| Q1 2025 | 24 | 165 | Muse |
| Q2 2025 | 27 | 224 | Lovable 2.0 |
| Q3 2025 | 20 | 161 | VibeFlow |
| Q4 2025 | 9 | 202 | Loki.Build |
| Q1 2024 | 26 | 213 | Butternut AI 1.0 |
| Q2 2024 | 21 | 166 | Wegic |
| Q3 2024 | 27 | 187 | Widgera |
| Q4 2024 | 13 | 192 | Paage |
| Q1 2023 | 20 | 238 | Bento |
| Q2 2023 | 28 | 242 | Framer AI |
| Q3 2023 | 34 | 132 | Vzy AI |
| Q4 2023 | 26 | 160 | Shipixen |
| Q1 2022 | 10 | 103 | Figment |
| Q2 2022 | 11 | 112 | Podia |
The Website Builder category has been steady over the past 6 years of tracked data. Total launches went from 2 in 2021 to 18 in 2026.
Average engagement ratio across all Website Builder launches: 0.28. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Website Builder peaked in 2023 with 108 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.09 in 2021 to 0.31 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q2 2023, with an average interest score of 242 across 28 launches. Framer AI led that quarter.
281 B2B launches (77%) vs 81 B2C (23%) across the full Website Builder dataset. Website Builder leans B2B, but a meaningful share of products target individual users.
2021: 2 launches. Average interest: 122. Average engagement: 0.09. Top launch: Silex (122 interest).
2022: 67 launches (+3250% vs 2021). Average interest: 167. Average engagement: 0.24. Top launch: Popsy (864 interest).
2023: 108 launches (+61% vs 2022). Average interest: 187. Average engagement: 0.23. Top launch: Framer AI (1,511 interest).
2024: 87 launches (-19% vs 2023). Average interest: 190. Average engagement: 0.28. Top launch: Wegic (1,200 interest).
2025: 80 launches (-8% vs 2024). Average interest: 188. Average engagement: 0.39. Top launch: Lovable 2.0 (896 interest).
2026: 18 launches (-78% vs 2025). Average interest: 144. Average engagement: 0.31. Top launch: Zoer.ai (498 interest).
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.