Website Builder is one of the most-tracked categories in our index. 362 products since 2021. The year-over-year data below reveals whether this space is accelerating, plateauing, or cooling off.
Five years of Website Builder launch data. Volume, engagement, and the products that stood out.
Website Builder is one of the most-tracked categories in our index. 362 products since 2021. The year-over-year data below reveals whether this space is accelerating, plateauing, or cooling off.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 16 | 160 | Zoer.ai |
| Q2 2026 | 2 | 14 | AppDeploy |
| Q1 2025 | 24 | 165 | Muse |
| Q2 2025 | 27 | 224 | Lovable 2.0 |
| Q3 2025 | 20 | 161 | VibeFlow |
| Q4 2025 | 9 | 202 | Loki.Build |
| Q1 2024 | 26 | 213 | Butternut AI 1.0 |
| Q2 2024 | 21 | 166 | Wegic |
| Q3 2024 | 27 | 187 | Widgera |
| Q4 2024 | 13 | 192 | Paage |
| Q1 2023 | 20 | 238 | Bento |
| Q2 2023 | 28 | 242 | Framer AI |
| Q3 2023 | 34 | 132 | Vzy AI |
| Q4 2023 | 26 | 160 | Shipixen |
| Q1 2022 | 10 | 103 | Figment |
| Q2 2022 | 11 | 112 | Podia |
The Website Builder category has been steady over the past 6 years of tracked data. Total launches went from 2 in 2021 to 18 in 2026.
Average engagement ratio across all Website Builder launches sits at 0.28. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.