Developer marketing examples library. 100+ examples I found and documented over the past year while running marketing at a dev tool startup.
Marketing ideas from the best dev tools, in one place
Developer marketing examples library. 100+ examples I found and documented over the past year while running marketing at a dev tool startup.
Jakub is one of the most insightful, inspiring marketing leaders I ever met and collaborated with. This collection of dev-first marketing examples is a goldmine. If you're a founder or marketer in a developer tool, bookmark this.
Hi, I am Jakub. I run marketing at a dev tool startup https://neptune.ai/ and I share learnings on dev tool marketing on my blog https://www.developermarkepear.com/ . Whenever I'd start a new marketing project I found myself going over a list of 20+ companies that I knew could have done something well to “copy-paste” their approach as a baseline (think Tailscale, DigitalOCean, Vercel, Algolia, CircleCi, Supabase, Posthog, Auth0). So the past year and a half, I’ve been screenshotting examples of
This is really cool. Thanks for putting this together. It would be interesting to see some negative examples as well, although I don't know how people would respond to their products being used as examples of bad marketing :/
Thank you Jakub for share everything you know on Marketing for Developers!
Which dev tool examples you'd like to see more of?
Check the similar products section on this page, or browse the category pages linked in the tags above. Each category page shows all products for a given year, sorted by engagement.
A measure of community engagement at launch. Higher means more people noticed and interacted with the product. It's a traction signal, not a quality rating.
Discussion threads divided by interest score. Above 0.30 is strong. Below 0.15 suggests the product got clicks but not conversation.
Categories come from the product's launch tags. Most products appear in 2-3 categories. The primary category is listed first.