Automate your SaaS workflows with minimal code. Visual workflow builder that lets your whole team manage triggers, integrations, and automations without code deploys.
Easily Trigger workflows from your SaaS
Automate your SaaS workflows with minimal code. Visual workflow builder that lets your whole team manage triggers, integrations, and automations without code deploys.
At my startup, we were hardcoding every lifecycle event such as user onboarding sequences, subscription renewals/cancellations, payment failure retries etc. The technical debt was piling up, we had to create complex background jobs to manage long-running delays (e.g., "Wait 3 days, then check X"). If a user didn't get an email, we were digging through massive application logs to find out where the logic branched off or if every time marketing wanted to change a delay from 24 to 48 hours, or edit
The non-eng autonomy angle is what stands out here. Every SaaS team I have seen has this exact pain where marketing or success wants to tweak a delay or change an email subject line and it turns into a full engineering ticket. Making that a visual workflow change instead of a PR is a huge unlock. Curious how you handle versioning when a flow gets updated mid execution. Does a user who started on v1 finish on v1, or get switched to v2?
The webhook trigger approach is clever - curious how you're handling the credential storage side when customers connect their SaaS tools. Are you storing OAuth tokens per-tenant or doing something like short-lived token exchange? That pattern gets messy fast when you start adding more integrations.
Shiv, this is really cool. The problem you’re solving is one I see kill momentum at so many SaaS companies: marketing wants to move fast, engineering is stretched thin, and lifecycle workflows become this awkward no man’s land where nothing gets done quickly. The visual builder plus full observability is a smart combo. Non technical folks get real autonomy, and there’s no messy technical debt piling up in the background. One thought on messaging: “time to iterate” could be a sharper hook than ju
This is actually great solution - I plan on trying this soon with my team soon. Quick question on the visual trace feature: if a user hits a multi-split branch, can you filter the logs to just see the users who went down path B? rooting for you today.
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