Asking customers what they think in their own words yields crucial insights about your business, yet it can leave you with far too many answers to read through. Enter Research Assistant—the AI-powered tool that tells you how your customers are feeling and why.
Hey PH, I’m Mike - one of the co-founders of Iterate. We’ve been testing and refining Research Assistant for months with some great feedback from our customers. We’re so excited to make it available for everyone today. We’re big believers in asking customers for open-ended, freeform thoughts about their experience. Quantitative tools like NPS and CSAT have their place, but the real insights — the surprising results — come from letting people tell you what they want or how they’re feeling in thei