All local retailers in India can create a video of Shahrukh Khan (one of the largest celebrities in the world) endorsing their local stores! An initiative by Cadbury, conceptualized by Ogilvy, powered by Rephrase.ai’s Generative AI technology.
Create personalized AI videos for local stores across India
All local retailers in India can create a video of Shahrukh Khan (one of the largest celebrities in the world) endorsing their local stores! An initiative by Cadbury, conceptualized by Ogilvy, powered by Rephrase.ai’s Generative AI technology.
Now this is something exciting. Awesome use of AI enabling marketing possibilities for grassroot level businesses.
This is AMAZING! Great use of Artificial Intelligence.
Very cool product, team Rephrase.ai and @ashraymalhotra! Congrats on the launch! 👏👏🙌 Quick question: How do you intend to go about inherent copyright/IP issues. Trying to get my head around how it's okay to make SRK videos without his permission. While there are many cool uses of this, I can also think of many instances it can be seriously misused. I'm sure you've thought through this. Would appreciate your throwing some light on the approach.
Mindblowing! A great thought converted into reality. Just super
Just nailed it. Kudos on the launch @ashray_malhotra and team.
A measure of community engagement at launch. Higher means more people noticed and interacted with the product. It's a traction signal, not a quality rating.
Discussion threads divided by interest score. Above 0.30 is strong. Below 0.15 suggests the product got clicks but not conversation.
Categories come from the product's launch tags. Most products appear in 2-3 categories. The primary category is listed first.
The scores reflect launch-period engagement. Historical data is preserved and doesn't change retroactively. The build date at the bottom shows when the index was last refreshed.