Syncy is a marketplace where brands can order User Generated Content(UGC) from social media creators instantly. Syncy has streamlined the process of finding creators, booking content deliverables, getting content deliveries, and processing payments for UGC.
The motivation for Syncy came from 83 user interviews conducted with brands, marketers, and influencers since November. We learned that the market is ripe for disruption because brands are hungry to promote themselves with influencers and influencers are searching for engagements with brands, but the existing platforms do not efficiently connect these two sides together. Many small to mid-sized ecommerce brands want to try influencer marketing but don’t get started because it’s too hard: influen