We get it: Moda and The New Gumroad look similar from the outside. The community engagement data tells you where they actually differ. Side-by-side metrics below.
Side-by-side comparison of Moda and The New Gumroad based on community engagement data.
An e-commerce growth marketing platform
Sell what you know and see what sticks
We get it: Moda and The New Gumroad look similar from the outside. The community engagement data tells you where they actually differ. Side-by-side metrics below.
| Category | Moda | The New Gumroad |
|---|---|---|
| Analytics | Yes | - |
| E-Commerce | Yes | Yes |
| Email Marketing | Yes | - |
| Sales | - | Yes |
Product Hunters, the future of eCommerce & DTC brands is here 🚀 I and my co-makers @rohit_moda , @tobbinthomas , @rajeevaravindnair , @anilsignh are super excited to unveil Moda, your AI powered eCommerce Growth Platform. Why Moda? 🙋 Millions of visitors you drive to your eCommerce website, hook...
Great work, congrats! 🚀 What types of customer data can be synced and utilized?
Congrats!! 👍 It's amazing Moda can help e-com sellers connect their Shopify store and easily manage customer segments!!! I'm looking forward to using their pre-designed emails and smart AI recommendations to improve my email campaigns and drive more sales someday!
Fresh look, but personally I don't like it. Overwhelming.
Really important place to sell informational products! Thank you
Rebrand makes it look like a trendy mobile phone company like Giffgaff. Annoying typefaces. They recently annoyed a lot of creators by breaking/removing custom css on their personal gumroad seller & product pages, and the latest change to sellers pages makes the title and description at the top of t...
Moda leads on raw interest score. Moda leads on engagement ratio. Moda leads on both metrics. That doesn't happen often.
These products share 1 categories: E-Commerce. Moderate overlap suggests they target related but distinct use cases.
Moda is also tagged in Analytics, Email Marketing, which The New Gumroad isn't. That suggests Moda positions itself more broadly or targets an adjacent audience.
The New Gumroad has unique category tags in Sales. Different positioning can mean a different buyer profile, even within the same space.
Moda launched May 2023. The New Gumroad launched Nov 2021. The New Gumroad is the veteran here. Moda entered later, with the benefit of watching what worked and what didn't in the category.
Moda has a 0.38 engagement ratio (strong), based on 297 discussion threads across 784 interest points. That ratio puts it in the top tier for E-Commerce products. People who noticed it had opinions about it.
The New Gumroad has a 0.13 engagement ratio (below average), based on 100 discussions across 775 interest points. The low ratio suggests a launch that got attention but didn't convert that attention into sustained interest.
The 0.25 gap in engagement ratio is significant. Moda generated substantially deeper community discussion per interest point.
Within the E-Commerce category (932 total products), Moda ranks #5 and The New Gumroad ranks #6 by interest score. Moda sits in the top 10 for the category.
Moda is in the top 1% of E-Commerce by interest. The New Gumroad is in the top 1%.
Pick Moda if you want the product with the larger community behind it; sustained discussion and active users are your priority; you prefer newer tools with fresher tech; you need something that also covers Email Marketing.
Pick The New Gumroad if community size matters less to you than engagement depth; you value stability and a longer track record; you need something that also covers Sales.
Moda: Grow omnichannel marketing revenue with Moda. Boost conversions, drive revenue & speed up marketing workflows with emails, forms, SMS & more.
The New Gumroad: You know all those great ideas you have? We want you to try them, lots of them, and find out what works.
These products also compete in the E-Commerce category:
Medusa — The open-source Shopify alternative (Interest: 896, Engagement: 0.20)
BuyScout™ — Your AI Copilot for Shopping (Interest: 733, Engagement: 0.20)
MuleRun — Raise an AI that actually learns how you work (Interest: 669, Engagement: 0.21)
gum.new — Create ultra-customizable landing pages for Gumroad products (Interest: 394, Engagement: 0.06)
Numeral — Spend less than 5 minutes per month on sales tax compliance (Interest: 357, Engagement: 0.08)
Snackeet — Design interactive web stories, forms, quizzes, and surveys (Interest: 344, Engagement: 0.63)
Generally, yes. Engagement ratio is hard to fake. A product can generate artificial interest, but sustained discussion threads require people who actually used the product and had something to say about it.
Automatically. We compare products that share at least one category and have similar interest scores. Products too far apart in traction don't make for useful comparisons.
No. Interest is launch-day attention. Engagement ratio is a better quality signal. The product with more discussions per interest point usually has stronger product-market fit.
How directly these products compete. Three or more shared categories means they're going after the same user. One shared category means they approach the space from different angles. Zero overlap and they probably shouldn't be compared.
Comparisons are generated automatically when two products have enough data overlap. If the pair you want isn't here, the products might be in different categories or too far apart in engagement.
Either the product didn't meet our engagement threshold, or it doesn't share enough category tags with the other product to generate a meaningful comparison. We'd rather show no comparison than a misleading one.