15 launches. 4,255 total interest points. Emily Willis has been one of the most active builders in our index, with products spanning 25 categories.
15 product launches tracked since 2024
15 launches. 4,255 total interest points. Emily Willis has been one of the most active builders in our index, with products spanning 25 categories.
All 15 products, sorted by community engagement.
| Year | Products | Avg Interest | Top Launch |
|---|---|---|---|
| 2024 | 15 | 283 | Plenty |
15 products over 1 years works out to roughly 15.0 launches per year. High launch velocity.
Sum of each product's engagement ratio divided by number of products. It weights every launch equally regardless of interest score. A founder with consistently high engagement across small launches will rank higher than one with one viral hit and many duds.
Yes. The maker list includes anyone credited on the launch page. Team members, co-founders, and contributors all appear. We don't distinguish between roles.
They either have fewer than 3 tracked products, or their products launched below our engagement threshold. We set the bar at 3 products to ensure founder pages have enough data to be useful.
Founder pages are rebuilt with every index update. A founder's stats change when we add new products to the index.
Yes. If the same person is listed as a maker on products from different companies, all of those products appear on their founder page. That's one of the advantages of tracking by person rather than by company.