Most founders launch once. Sonal Kaul has launched 3 times. The consistency of their engagement ratio (0.27 average) across those launches is the metric worth watching.
3 product launches tracked since 2024
Most founders launch once. Sonal Kaul has launched 3 times. The consistency of their engagement ratio (0.27 average) across those launches is the metric worth watching.
All 3 products, sorted by community engagement.
| Year | Products | Avg Interest | Top Launch |
|---|---|---|---|
| 2024 | 3 | 24 | Owl's Project |
Sonal Kaul has launched in 9 categories. SEO accounts for 33% of their launches. Moderate category focus.
It means the community paid attention. High total interest across many launches signals consistent relevance. But a founder with 3 launches averaging 0.40 engagement may have built better products than one with 20 launches averaging 0.08.
Sum of each product's engagement ratio divided by number of products. It weights every launch equally regardless of interest score. A founder with consistently high engagement across small launches will rank higher than one with one viral hit and many duds.
Yes. The maker list includes anyone credited on the launch page. Team members, co-founders, and contributors all appear. We don't distinguish between roles.
They either have fewer than 3 tracked products, or their products launched below our engagement threshold. We set the bar at 3 products to ensure founder pages have enough data to be useful.
Founder pages are rebuilt with every index update. A founder's stats change when we add new products to the index.