Five years. 637 Messaging products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
Five years of Messaging launch data. Volume, engagement, and the products that stood out.
Five years. 637 Messaging products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 27 | 126 | Meme Dealer |
| Q1 2025 | 26 | 141 | Tanka |
| Q2 2025 | 20 | 94 | text.ai |
| Q3 2025 | 38 | 131 | Howdy |
| Q4 2025 | 17 | 147 | Orchestra |
| Q1 2024 | 24 | 146 | Coze |
| Q2 2024 | 21 | 220 | Lancepilot |
| Q3 2024 | 31 | 152 | Zixflow Marketing |
| Q4 2024 | 18 | 298 | Superchat |
| Q1 2023 | 54 | 127 | Chatfuel AI |
| Q2 2023 | 69 | 130 | Desku |
| Q3 2023 | 39 | 111 | Receive SMS Online |
| Q4 2023 | 35 | 140 | Fieldmobi Smart Notes |
| Q1 2022 | 30 | 125 | Approveit 3.0 |
| Q2 2022 | 7 | 145 | ThriveDesk |
| Q3 2022 | 24 | 126 | Rock |
The Messaging category has been cooling over the past 6 years of tracked data. Total launches went from 129 in 2021 to 27 in 2026.
Average engagement ratio across all Messaging launches: 0.27. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Messaging peaked in 2023 with 197 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has held steady around 0.27 across the full dataset. The audience for Messaging tools is consistent. Engagement doesn't rise or fall with volume, which suggests a stable base of interested users.
The highest-performing quarter was Q4 2024, with an average interest score of 298 across 18 launches. Superchat led that quarter.
451 B2B launches (70%) vs 186 B2C (30%) across the full Messaging dataset. Messaging leans B2B, but a meaningful share of products target individual users.
2021: 129 launches. Average interest: 137. Average engagement: 0.27. Top launch: Geneva (521 interest).
2022: 89 launches (-31% vs 2021). Average interest: 150. Average engagement: 0.28. Top launch: ChatGPT (1,631 interest).
2023: 197 launches (+121% vs 2022). Average interest: 127. Average engagement: 0.23. Top launch: Desku (759 interest).
2024: 94 launches (-52% vs 2023). Average interest: 194. Average engagement: 0.28. Top launch: Superchat (1,448 interest).
2025: 101 launches (+7% vs 2024). Average interest: 129. Average engagement: 0.37. Top launch: Tanka (1,432 interest).
2026: 27 launches (-73% vs 2025). Average interest: 126. Average engagement: 0.26. Top launch: Meme Dealer (581 interest).
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.