We've been tracking Sports since 2021. 161 products indexed. The trajectory tells you where builders are investing and where the market sees opportunity.
Below: launch volume by year, engagement patterns by quarter, and the products that defined each period.
Market Direction
The Sports category has been steady over the past 6 years of tracked data. Total launches went from 23 in 2021 to 5 in 2026.
Average engagement ratio across all Sports launches sits at 0.30. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.