1079 Writing products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
Five years of Writing launch data. Volume, engagement, and the products that stood out.
1079 Writing products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 55 | 124 | kuku |
| Q2 2026 | 1 | 93 | Cushion |
| Q1 2025 | 38 | 141 | Effie |
| Q2 2025 | 59 | 136 | Zero |
| Q3 2025 | 63 | 122 | YouMind |
| Q4 2025 | 35 | 131 | Creaibo |
| Q1 2024 | 77 | 147 | Flipner AI |
| Q2 2024 | 39 | 172 | Otto |
| Q3 2024 | 64 | 165 | SciSpace AI Academic Writer |
| Q4 2024 | 32 | 197 | Raycast Notes |
| Q1 2023 | 94 | 119 | Podsqueeze |
| Q2 2023 | 88 | 106 | AudioPen |
| Q3 2023 | 107 | 124 | Capacities |
| Q4 2023 | 73 | 166 | AI Content Genie |
| Q1 2022 | 27 | 115 | Typefully Profiles |
| Q2 2022 | 20 | 160 | LongShot AI |
The Writing category has been steady over the past 6 years of tracked data. Total launches went from 131 in 2021 to 56 in 2026.
Average engagement ratio across all Writing launches sits at 0.27. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.