1079 Writing products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
Five years of Writing launch data. Volume, engagement, and the products that stood out.
1079 Writing products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 55 | 124 | kuku |
| Q2 2026 | 1 | 93 | Cushion |
| Q1 2025 | 38 | 141 | Effie |
| Q2 2025 | 59 | 136 | Zero |
| Q3 2025 | 63 | 122 | YouMind |
| Q4 2025 | 35 | 131 | Creaibo |
| Q1 2024 | 77 | 147 | Flipner AI |
| Q2 2024 | 39 | 172 | Otto |
| Q3 2024 | 64 | 165 | SciSpace AI Academic Writer |
| Q4 2024 | 32 | 197 | Raycast Notes |
| Q1 2023 | 94 | 119 | Podsqueeze |
| Q2 2023 | 88 | 106 | AudioPen |
| Q3 2023 | 107 | 124 | Capacities |
| Q4 2023 | 73 | 166 | AI Content Genie |
| Q1 2022 | 27 | 115 | Typefully Profiles |
| Q2 2022 | 20 | 160 | LongShot AI |
The Writing category has been steady over the past 6 years of tracked data. Total launches went from 131 in 2021 to 56 in 2026.
Average engagement ratio across all Writing launches: 0.27. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Writing peaked in 2023 with 362 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.25 in 2021 to 0.29 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q4 2024, with an average interest score of 197 across 32 launches. Raycast Notes led that quarter.
870 B2B launches (80%) vs 209 B2C (20%) across the full Writing dataset. Writing leans B2B, but a meaningful share of products target individual users.
2021: 131 launches. Average interest: 151. Average engagement: 0.25. Top launch: Tango (1,132 interest).
2022: 123 launches (-6% vs 2021). Average interest: 148. Average engagement: 0.23. Top launch: Gamma (1,121 interest).
2023: 362 launches (+194% vs 2022). Average interest: 127. Average engagement: 0.21. Top launch: AI Content Genie (1,058 interest).
2024: 212 launches (-41% vs 2023). Average interest: 165. Average engagement: 0.26. Top launch: Flipner AI (1,612 interest).
2025: 195 launches (-8% vs 2024). Average interest: 132. Average engagement: 0.42. Top launch: YouMind (1,280 interest).
2026: 56 launches (-71% vs 2025). Average interest: 124. Average engagement: 0.29. Top launch: kuku (558 interest).
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.