72 Products
131 Avg Interest
Steve: AI Financial Coach Top Launch
0.35 Avg Engagement

Lifestyle had 72 launches in 2025. The products with the highest engagement ratios tend to be the ones solving a specific, painful problem rather than building another horizontal platform.

2026 2025 2024 2023 2022

Q1 2025

The easiest way to remember birthdays.
15

Birthday Reminder helps you never forget a special date again. Get personalized, timely reminders and thoughtful gift suggestions, all tailored to your schedule. Stay connected, stay prepared, and make every birthday meaningful, stress-free.

Productivity Lifestyle
Jan 2025 13 discussions 0.87 engagement
Your personal sanctuary exclusively for friends and family
26

For those who value real connections. Famalam helps prioritise the people who matter most in your life rather than fake and irrelevant social media friends. -Daily Questions -Shared Calendar -Group Chat -Prompts/Notifications

Android Health & Fitness Social Network
Jan 2025 13 discussions 0.50 engagement
No Paywalls. No Walled Gardens. Just Podcasts.
86

Pocket Casts is a powerful, beautifully designed podcast player that lets you stream your podcasts from any device. With intuitive playback controls and a clean interface, it’s the best way to enjoy podcasts—now free for all.

Streaming Services Lifestyle Pop culture
Mar 2025 41 discussions 0.48 engagement
Discover and share hidden and unexplored places
20

Discover and share hidden gems with breathtaking photos and precise locations, powered by the community. I wanted to create a platform where people can share these secret treasures, inspiring others to explore the undiscovered beauty around them.

Travel GitHub Lifestyle
Jan 2025 7 discussions 0.35 engagement
Discover the best digital experiences, curated just for you
57

Circle Discover is a curated marketplace for finding the best communities, courses, and memberships online.

Business Lifestyle Community
Jan 2025 14 discussions 0.25 engagement
Split bills, not friendships. For friends and roommates.
46

PayMates is a fun and easy to use tool that makes your life easier by eliminating the hassle of tracking shared expenses and eliminating the awkwardness of reminding others to send their part.

Money Lifestyle Budgeting
Jan 2025 11 discussions 0.24 engagement
Block apps, manage phone addiction, and achieve more
37

FocusPledge is an iPhone app designed for students, professionals, and anyone who wants to overcome distractions and stay focused on their goals.

iOS Productivity Lifestyle
Jan 2025 6 discussions 0.16 engagement
Track your habits, decorate your journal, share with friends
38

Life on Track is a habit and routine tracking app inspired by bullet journal pixel tables. It allows users to track their daily lives in a visually engaging way, decorate their virtual journal with stickers, and share their progress with friends.

Productivity SaaS Lifestyle
Jan 2025 6 discussions 0.16 engagement
Build better habits for a happier, more productive you.
525

HabitGo helps you plan daily schedules and track emotions to build healthy habits and maintain balance. With repeated positive actions, gain new perspectives and confidence. Start your success journey with HabitGo!

Android iOS Productivity
Feb 2025 78 discussions 0.15 engagement
Personalized romantic relationship assistant for couples
357

Entie helps you overcome the challenges keeping you emotionally apart – so you have more laughter, deeper connection, and the strong relationship. No matter how long you've been in a relationship, the app works for any couple if they follow the suggestions.

Couples Lifestyle Intimacy
Feb 2025 51 discussions 0.14 engagement
Sticky notes for the internet age
211

The easiest way to save & find things you see online. Enki's AI chat remembers it all, so you don't have to.

Productivity Notes Lifestyle
Jan 2025 30 discussions 0.14 engagement
The intentionally annoying app to break doomscrolling
198

Set a time limit when opening addictive apps. After time's up, get ready to be annoyed out of them with pop-ups, cats, rain, or even the screen time police. Take a 15 minute break before next use. No more doomscrolling, guaranteed.

Android Productivity Lifestyle
Mar 2025 28 discussions 0.14 engagement
Ink deeper than your skin!
147

InkStory is more than just a mobile app – it's a gateway to a new dimension of personal expression. It's not just about preserving memories; it's about feeling them resonate through your very skin.

Art Augmented Reality Lifestyle
Jan 2025 16 discussions 0.11 engagement
Make your thoughts as clear as possible
191

System of smart cards for keeping and analyzing various psychological diaries. Helps to structure your thoughts and experiences in a convenient form.

Health & Fitness Lifestyle
Feb 2025 20 discussions 0.10 engagement
An AI personal pursuit manager to plan, journal, and grow
516

🤔 Busy juggling work, life, and personal goals but not making real progress? 👉🏻 Our AI-driven pursuit system — combining multi-goal timelines, planning, journaling, and growth insights — helps you live a proactive, passionate, and fulfilling life ❤️

Health & Fitness Productivity Lifestyle
Jan 2025 53 discussions 0.10 engagement
Never miss a catchup
148

Linnk helps you stay connected with loved ones by setting reminders to catch up, logging meaningful moments, and organizing your connections effortlessly. Strengthen relationships and make every interaction count, even in the busiest of times. 💬❤️

iOS Public Relations Lifestyle
Jan 2025 15 discussions 0.10 engagement
Year overview life habit tracker
161

CLY Pixel transforms your year overview into a beautiful pixel grid, helping you track habits, moods, and daily life effortlessly

iOS Productivity Lifestyle
Feb 2025 14 discussions 0.09 engagement

Q2 2025

Reimagining Astrology as a self-care and mindset tool
25

We are reimagining astrology as a self-care and mindset tool. Cosmy helps you check in with yourself daily — it’s simple, personal, and zero woo. Designed to bring clarity, not overwhelm.

Android Notes Lifestyle
Jun 2025 23 discussions 0.92 engagement
Share your moods with emoji
20

OEmoji is a comprehensive and of course amazing app for submitting and collecting our current moods with details about our current situation. The best and most unique feature of OEmoji is sharing our moods with our friends directly on their homepage

Funny Productivity Lifestyle
Apr 2025 16 discussions 0.80 engagement
LeetCode for soft skills
16

Softskill Soundboard tackles the skills gap everyone talks about but nobody trains for. Technical skills get you in the door, but soft skills determine how far you go. We help you get the reps in so you can think on your feet and communicate under pressure.

Artificial Intelligence Lifestyle Career
Jun 2025 9 discussions 0.56 engagement
Where discipline meets flexibility
16

MiniMoreMax helps you build sustainable habits — one day, one goal, at your pace. Choose from MINI, MORE, or MAX levels and track only what matters. Less pressure, more progress. A flexible, minimalist habit tracker made for real people.

Health & Fitness Productivity Lifestyle
May 2025 9 discussions 0.56 engagement
Start your day with wisdom, not noise
38

First Light delivers one timeless passage of wisdom each morning, rooted in philosophy, lived experience, and cultures around the world. Read it. Reflect on it. Carry it with you. It changed my mornings. It might change yours too.

iOS Lifestyle Health
May 2025 19 discussions 0.50 engagement
Smart meal planning with 5000+ recipes & grocery lists
13

All Recipes helps you plan weekly meals, explore 5000+ recipes, and auto-generate grocery lists. Filter by diet, cooking time, or ingredients. Save your favorites, build a pantry, and cook smarter — all from one simple app.

Android Cooking Lifestyle
Jun 2025 6 discussions 0.46 engagement
Life-changing ideas from books & stories, in minutes
12

Inspora - delivers life-changing ideas in just 3 minutes from real stories, success moments, and books that shaped the world. Learn something powerful every day. Quick, consistent, and perspective-shifting. Your new daily habit starts here.

Android Productivity Education
Jun 2025 5 discussions 0.42 engagement
Location-based social app
16

A map-based social app to post photos, videos, audio, text, and GPS tracks—right from where you are. Organize your memories on a private or shared map, and revisit them anytime in the archive.

Social Network Travel Lifestyle
Jun 2025 6 discussions 0.38 engagement
Life Calendar: Visualize your life in weeks, months & years
21

Life Calendar: Visualize life with interactive life calendar tool. Track milestones, set goals, and make every week better. Start planning your time wisely today!

Notes Calendar Lifestyle
Jun 2025 7 discussions 0.33 engagement
Meet entrepreneurs. Spark collaboration. Grow together.
21

Mindeurs matches you with 2 new innovators each month. Discover, connect, exchange ideas, and collaborate with entrepreneurs in your city or worldwide -- you choose!

Lifestyle Social Networking Community
May 2025 7 discussions 0.33 engagement
The Duolingo for Wine. Taste better, learn smarter.
15

Discover the world of wine through interactive lessons, quizzes, and a smart coach named Vinny. It’s like Duolingo, but for Merlot, Pinot Noir, and Champagne lovers.

Education Food & Drink Lifestyle
Apr 2025 5 discussions 0.33 engagement
Turn life goals into action with AI
29

LifeGoals AI is a revolutionary app that helps you define, track, and achieve your life goals through AI-powered guidance and holistic progress tracking. Set your vision, follow your plan, and grow into the best version of yourself.

Productivity Artificial Intelligence Lifestyle
Jun 2025 8 discussions 0.28 engagement
Find singles, chat, plan dates
22

Dataing is where your digital footprint meets your love life. Cupid is your personal AI matchmaker. She learns who you are, what you want, and helps you connect with people who actually make sense. From matches to meetups, she’s with you the whole way.

Dating Artificial Intelligence Lifestyle
May 2025 6 discussions 0.27 engagement
An equal opportunity for everyone to be eternally recorded.
27

A peaceful web space where your boredom turns into glory. Punch to unlock achievements, and get free NFTs to immortalize your effort - no crypto knowledge needed.

Social Impact Lifestyle NFT
Jun 2025 7 discussions 0.26 engagement
Master any Social Situation
28

AI-powered coach for mastering real-life conversations. Practice with chat simulations, get instant feedback, and build confidence in dating, work or social life. Your pocket guide to better relationships and communication.

Couples Artificial Intelligence Lifestyle
May 2025 7 discussions 0.25 engagement
Roommate matching app to find compatible roommates
138

BeRoomie is like Tinder, but for finding roommates. Swipe through potential roomies based on lifestyle, habits, and vibe. Match with people who share your preferences and chat instantly. It’s a fun, intuitive way to find someone you actually want to live with.

Android iOS Home
Apr 2025 23 discussions 0.17 engagement
AI personal finance coach that guides you through decisions
824

Peek’s AI-powered companion offers proactive check-ins—analyzing your spending patterns and refining your habits subtly and positively. Zero judgment, zero guilt. It’s like having a financial Spotify Wrapped, tuned to your goals and daily life.

Productivity Lifestyle Personal Finance
Apr 2025 119 discussions 0.14 engagement
Shop smarter, dress better, with real stylists by your side
174

Think stylists are only for celebs? Not here. Kalyxa makes real, expert styling affordable and personal. Get shopping help, outfit ideas, and confidence boosts — all from stylists who get your vibe, your goals, and your budget.

Fashion Artificial Intelligence Lifestyle
May 2025 25 discussions 0.14 engagement
The essential bathroom app
130

Never experience a bathroom nightmare again! Real-time updates, cleanliness scores, bathroom codes and reviews help you find the perfect pit stop every time. Join our community and help others find their throne!

Maps Lifestyle Health
Apr 2025 18 discussions 0.14 engagement
Get AI-powered outfit ideas & shop smarter, effortlessly!
59

Snappy is your AI-powered fashion stylist! Get personalized outfit ideas, explore trends, and shop smarter—all in one app. Elevate your style effortlessly with AI-driven recommendations tailored just for you!

Android Fashion Artificial Intelligence
Apr 2025 8 discussions 0.14 engagement
Your go-to cocktail guide at your fingertips
39

Discover what drink you can make, with what you have at home.

Artificial Intelligence Food & Drink Lifestyle
Apr 2025 5 discussions 0.13 engagement
Micro-journaling with on-device intelligence, for iOS
296

Write short entries, make threads with them, search them by meaning, and revisit them through intelligent recommendations related to your recent writing — all that with on-device, non-generative AI. iglu is the most private journaling app out there.

Notes Artificial Intelligence Lifestyle
Apr 2025 36 discussions 0.12 engagement
Fun and interactive timers for everyday tasks with joy!
143

TimeMunki brings fun to time management! Whether it's boiling eggs, cooking noodles, or taking a break, TimeMunki turns everyday tasks into a delightful experience. With personalized feedback and playful timers, managing time has never been this enjoyable!

Health & Fitness Time Tracking Lifestyle
Apr 2025 15 discussions 0.10 engagement
Record your achievement journey
336

Achiva helps you log your past accomplishments and, whenever you’re craving a fun new challenge, offers you fresh inspiration.

Lifestyle
May 2025 34 discussions 0.10 engagement
Track moods, do quests, and grow your character
141

Track your mood with emojis, complete quick quests, and grow your character. CalmPath turns mental health into a daily adventure with AI insights, emotional stats, and a gamified world that evolves as you do.

Productivity Lifestyle Health
May 2025 13 discussions 0.09 engagement
Your menu for everything
151

What to eat, where to meet, what to cook, or even what to do? We face the paradox of choice in today's world. Easlo Menu brings all your go-to options in one place, filtering out the noise.

Productivity Dating Lifestyle
Jun 2025 13 discussions 0.09 engagement
Go beyond words to find your unique style
164

Pinterest's visual search gets AI upgrades. Decode images with generated keywords, refine searches by style/color/etc. via a new bar & access via long press. Find & shop your unique style.

Social Media Artificial Intelligence Lifestyle
May 2025 9 discussions 0.05 engagement

Q3 2025

Build daily habits to reach financial freedom
21

Meet Steve, your 24/7 AI financial coach that turns everyday money habits into real progress with zero judgment. Forget spreadsheets and pricey advisors. Get science-backed nudges and goal guidance to build lasting confidence on your path to financial freedom.

Artificial Intelligence Lifestyle Personal Finance
Aug 2025 68 discussions 3.24 engagement
Capture what matters — without cluttering your gallery
40

CheckCam is a minimalist camera app for temporary photos. Snap things you want to remember — like if you turned the stove off or parking spots. Photos are stored only in the app, grouped by session, and auto-delete when they’re no longer needed.

Productivity Photography Lifestyle
Aug 2025 26 discussions 0.65 engagement
Identify rocks and crystals with instant AI scan
16

RocKnow is an AI-powered rock and crystal companion. Simply snap a photo to instantly identify stones, check authenticity, estimate value, and explore detailed scientific and cultural insights.

Android Productivity Education
Aug 2025 8 discussions 0.50 engagement
Turns your clothes into confidence
24

BeSpoke AI Stylist ends closet guesswork, sync your wardrobe to auto-organize, let AI Stylist curate looks from what you own, wake up to Outfit of the Day, Virtual Try-On previews, Mix & Match pieces, save to Lookbook, and invent fresh fits with AI Designer.

Android Fashion Artificial Intelligence
Aug 2025 11 discussions 0.46 engagement
One Scan. Know Your Food. Your AI Health Advisor.
14

Meet NutriMe – Your AI Nutrition Coach One scan, instant insights. NutriMe tracks calories, scans meals, and adapts meal plans to your goals. Whether it’s weight loss, fasting, or healthy eating, NutriMe personalizes your nutrition journey in one smart app.

Android Health & Fitness Artificial Intelligence
Aug 2025 6 discussions 0.43 engagement
Focus on your faith, build good habits, be successful!
12

Sunna is the first Muslim Planner, just focus on: 🕋 Your Faith – Put Allah at the center of your day. ✅ Your Habits – Plan your task, track your habits. 🎯 Your Goals – Reach your goals with and stay productive.

Android Productivity Tech
Sep 2025 5 discussions 0.42 engagement
Ancient Wisdom - AI Precision, fine tuned to know you better
16

Know your future in a minute and a click with AstrolGuru, your AI-powered astrology guide. Get detailed personalized insights, horoscopes, and birth chart analyses instantly. Ask AstrolGuru your questions to receive insightful answers tuned with the stars.

Health & Fitness Quantified Self Lifestyle
Jul 2025 6 discussions 0.38 engagement
Baby feeding journey companion app for new parents
16

Milk Diary helps parents manage their unique baby feeding journey. Whether your family is nursing, pumping, and/or bottle feeding, seamlessly track sessions and feeds, manage your milk storage, stay on schedule with reminders and gain insights on your journey.

Parenting Kids & Parenting Lifestyle
Sep 2025 5 discussions 0.31 engagement
The AI that instantly gets you and cooks up mini-apps
690

Macaron is a personal AI you'll click with from the very first chat. It remembers your preferences, experiences, and desires far better than a friend, and can instantly cook up personalized mini-apps to make the conversation sweeter.

Artificial Intelligence Bots Lifestyle
Aug 2025 91 discussions 0.13 engagement
Unlock better days with morning light.
108

Circadian rhythm optimization with MorningLux! This iOS app delivers personalized morning light (LUX) exposure routines to boost sleep, mood, energy, and health. Features: smart notifications, sun-tracker timer, LUX camera meter. Science-backed well-being. 🌞

Health & Fitness Lifestyle Health
Jul 2025 12 discussions 0.11 engagement
Counter/Activity Tracking hybrid app for minimalists
189

Super Counter is the simplest counter and activity tracking app on iOS! It combines the best of both without unnecessary features. Whether you're counting prayer chants, tracking walks, or workout achievements, Super Counter makes it easy and flexible.

iOS Productivity Lifestyle
Jul 2025 19 discussions 0.10 engagement
Achieve goals, plan trips, track places and share memories
91

The ultimate Bucket List & Travel Planner app! Achieve your life goals, plan trips, track places, and share your memories—all in one place. We're proud to launch our brand new features: Journal & Passport. Try out now!

Android Productivity Travel
Jul 2025 6 discussions 0.07 engagement

Q4 2025

AI-powered calorie tracking that builds sustainable habits.
16

MyFitFix is an AI-powered calorie and habit tracker built for people who hate complicated fitness apps. Take a photo to log meals in seconds and manage sleep, steps, water, protein, and exercise in one clean dashboard focused on daily consistency. Instead of obsessing over numbers, MyFitFix focuses on consistency using habit streaks, a weekly FitScore, and gentile nudges.

Health & Fitness Artificial Intelligence Lifestyle
Dec 2025 45 discussions 2.81 engagement
Your Preference in Perfume
13

Transform how you experience and remember your fragrances with Prefume, the personal fragrance assistant designed for perfume enthusiasts, collectors, and newcomers alike.

Lifestyle
Oct 2025 9 discussions 0.69 engagement
Dog Training and Care App: AI Companion and 24/7 Dog Experts
595

🐾 PawChamp - Dog Training and Care Companion. Meet Pawchie AI 🐶 your virtual training buddy (Claude-powered) + 24/7 real dog experts chats + pawsome expert-verified, science-based, bite-sized learning for you and your pup. ❤️ Become a better pet parent!

Dogs Lifestyle Online Learning
Oct 2025 253 discussions 0.43 engagement
Pass on what matters, when you no longer can
13

Last Notes helps you securely store and share important information — like accounts, instructions, and personal messages — so your loved ones aren’t left guessing if something happens to you. It’s not a legal will, but a practical step in between. Built for parents, expats, travelers, and anyone who knows life can change fast.

SaaS Lifestyle Family
Dec 2025 5 discussions 0.38 engagement
Switch AI models mid-chat without losing your conversation
16

Stop juggling multiple AI subscriptions and losing context when switching models. Repla lets you access GPT, Claude, Gemini & more in one place—with smart tools for travel planning, place discovery, and writing that actually work.

Android Productivity Travel
Nov 2025 5 discussions 0.31 engagement
Create Wishlists. Track Prices.
23

Shopie helps you track the products you want and get notified when prices drop or items come back in stock. Add products directly from the browser or other apps, and Shopie will monitor them automatically in the background and notify you if price, availability or anything else you want to track changes. No accounts, no tracking — all data stays on your device (or iCloud if enabled).

Lifestyle Shopping
Dec 2025 6 discussions 0.26 engagement
Snap the Menu. Get Instant Calories & Macros
296

Snap any menu and instantly get calories, macros & healthier swaps. Make informed choices while deciding, not regretting. Perfect for dining out, travel, and food delivery.

Health & Fitness Artificial Intelligence Lifestyle
Oct 2025 77 discussions 0.26 engagement
Learn anything with your own personal audio agent
552

BeFreed is a personal audio agent for learning. Unlike traditional platforms with fixed, predefined content, BeFreed connects to thousands of public and our own knowledge sources. Powered by our proprietary content model, it can search, analyze, and evaluate knowledge across them to deliver on-demand audio experience tailored to your needs. It answers your questions in real time, adapts to your learning style, and evolves with every interaction.

Education Artificial Intelligence Lifestyle
Nov 2025 140 discussions 0.25 engagement
Privately see any day of your photos across all your years
93

Ayer lets you pick any calendar date and instantly see all the photos and videos you took on that exact day across every past year. I built it after my second son was born exactly two years and one day after my first. I wanted to compare their photos on the same day, year over year. No app let me do that. Most photo apps decide what memories you see. Ayer lets you choose. 100% offline. No cloud, no login, no tracking.

Android Privacy Photography
Dec 2025 22 discussions 0.24 engagement
minimalist to-do with timer
37

Introducing Slate: focus timer built for ADHD. Monochrome design eliminates visual noise. Tasks expire after 7 days. Customizable Pomodoro sessions with auto dark mode. Track with heatmaps. Privacy-first: offline-only, no accounts, no cloud sync.

Productivity Time Tracking Lifestyle
Oct 2025 7 discussions 0.19 engagement
A shared & synced date idea list for you and your partner
106

Twogether gives couples one shared place to save, organize and plan every date idea with instant sync across both phones. Add ideas anytime, favorite the ones you both love, and schedule dates straight from your list. And whenever you are stuck, Ask Luna, the built-in AI date assistant, helps you discover new ideas tailored to both your interests. No more forgotten notes or “what should we do” moments. Just one simple and private space to plan better dates together.

Dating Apple Lifestyle
Nov 2025 11 discussions 0.10 engagement
Dial in espresso & pourover
142

Free coffee brewing toolkit for home baristas: 🎯 Extraction Compass – Click where your shot tastes (sour/bitter × weak/strong), get instant diagnosis. Adapts to your bean's origin, processing & roast level. ☕ Pourover recipes from Hoffmann, Rao & Kasuya with built-in timer. 🎨 Interactive WCR Flavor Wheel – Click a flavor, see which beans to buy. 📚 Database: 30+ origins, 60+ varieties, 20+ processing methods. No account. No ads. No cookies. Works offline.

Coffee Food & Drink Lifestyle
Dec 2025 14 discussions 0.10 engagement
Discover new places through food missions with friends
95

Cravit is a new way to explore food with friends. Create your “Cravies,” define what matters to you, add the spots you’re curious about, and turn them into small food missions. Visit, review, and see which places rise to the top of your shared leaderboard. It makes choosing where to eat simple, social, and exciting — transforming everyday meals into adventures worth remembering.

Social Media Food & Drink Lifestyle
Dec 2025 9 discussions 0.09 engagement
AI-powered questions that bring couples closer instantly
140

We2 is an AI-powered app that creates fun, deep, romantic, and flirty questions tailored to your relationship. No signup needed — open the app and spark a meaningful conversation instantly. Choose your mood (Romantic, Fun, Deep, Flirty) and get personalized prompts that help couples connect, communicate, laugh, and explore each other. Perfect for date nights, long-distance relationships, or strengthening your bond daily

Dating Funny Games Lifestyle
Dec 2025 9 discussions 0.06 engagement
Collect, share and celebrate what endures through objects.
244

Objects carry stories and shape lives. Artifacts is a space to honor what lasts—a place to collect, share, and celebrate what truly endures through the things we keep close. Curate. Build and share your personal collection of objects. Discover. Explore a growing archive of thoughtfully curated pieces. Connect. Join a community of people who value intentional owning.

Web App Lifestyle Community
Nov 2025 13 discussions 0.05 engagement
Strengthen your bond with fun, deep & playful questions
138

Soul Couple Game is a fun question-based app for couples to connect, laugh, and discover new things about each other. Perfect for date nights, road trips, or just daily bonding. Available now on iOS!

iOS Games Lifestyle
Oct 2025 5 discussions 0.04 engagement

Lifestyle in 2025: The Data

The category grew by 3% compared to 2024, moving from 70 launches to 72. Average interest score across all 2025 launches: 131. Average engagement ratio: 0.35.

Frequently Asked Questions

More products means more competition for attention. The average drops as a category gets crowded, even if the best products keep scoring higher. That divergence is worth watching.

Use the year navigation at the top of each category page. The trends page for each category also shows top products by year in a single view.

Engagement ratio captures discussion quality. A product can game interest with a well-timed launch. It can't fake 200 substantive discussion threads. We default to engagement ratio because it's harder to inflate.

Highest community engagement at launch, measured by interest score and engagement ratio. These are traction rankings, not editorial picks.

Launch timing matters. Q1 products face different competition than Q4 products. Seasonal patterns affect both launch volume and community attention. Quarterly grouping makes comparisons fairer.

Track Lifestyle launches

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