Lifestyle had 72 launches in 2025. The products with the highest engagement ratios tend to be the ones solving a specific, painful problem rather than building another horizontal platform.
72 Lifestyle products launched in 2025, ranked by community engagement.
Lifestyle had 72 launches in 2025. The products with the highest engagement ratios tend to be the ones solving a specific, painful problem rather than building another horizontal platform.
Birthday Reminder helps you never forget a special date again. Get personalized, timely reminders and thoughtful gift suggestions, all tailored to your schedule. Stay connected, stay prepared, and make every birthday meaningful, stress-free.
For those who value real connections. Famalam helps prioritise the people who matter most in your life rather than fake and irrelevant social media friends. -Daily Questions -Shared Calendar -Group Chat -Prompts/Notifications
Pocket Casts is a powerful, beautifully designed podcast player that lets you stream your podcasts from any device. With intuitive playback controls and a clean interface, it’s the best way to enjoy podcasts—now free for all.
Discover and share hidden gems with breathtaking photos and precise locations, powered by the community. I wanted to create a platform where people can share these secret treasures, inspiring others to explore the undiscovered beauty around them.
Circle Discover is a curated marketplace for finding the best communities, courses, and memberships online.
PayMates is a fun and easy to use tool that makes your life easier by eliminating the hassle of tracking shared expenses and eliminating the awkwardness of reminding others to send their part.
FocusPledge is an iPhone app designed for students, professionals, and anyone who wants to overcome distractions and stay focused on their goals.
Life on Track is a habit and routine tracking app inspired by bullet journal pixel tables. It allows users to track their daily lives in a visually engaging way, decorate their virtual journal with stickers, and share their progress with friends.
HabitGo helps you plan daily schedules and track emotions to build healthy habits and maintain balance. With repeated positive actions, gain new perspectives and confidence. Start your success journey with HabitGo!
Entie helps you overcome the challenges keeping you emotionally apart – so you have more laughter, deeper connection, and the strong relationship. No matter how long you've been in a relationship, the app works for any couple if they follow the suggestions.
The easiest way to save & find things you see online. Enki's AI chat remembers it all, so you don't have to.
Set a time limit when opening addictive apps. After time's up, get ready to be annoyed out of them with pop-ups, cats, rain, or even the screen time police. Take a 15 minute break before next use. No more doomscrolling, guaranteed.
InkStory is more than just a mobile app – it's a gateway to a new dimension of personal expression. It's not just about preserving memories; it's about feeling them resonate through your very skin.
System of smart cards for keeping and analyzing various psychological diaries. Helps to structure your thoughts and experiences in a convenient form.
🤔 Busy juggling work, life, and personal goals but not making real progress? 👉🏻 Our AI-driven pursuit system — combining multi-goal timelines, planning, journaling, and growth insights — helps you live a proactive, passionate, and fulfilling life ❤️
Linnk helps you stay connected with loved ones by setting reminders to catch up, logging meaningful moments, and organizing your connections effortlessly. Strengthen relationships and make every interaction count, even in the busiest of times. 💬❤️
CLY Pixel transforms your year overview into a beautiful pixel grid, helping you track habits, moods, and daily life effortlessly
We are reimagining astrology as a self-care and mindset tool. Cosmy helps you check in with yourself daily — it’s simple, personal, and zero woo. Designed to bring clarity, not overwhelm.
OEmoji is a comprehensive and of course amazing app for submitting and collecting our current moods with details about our current situation. The best and most unique feature of OEmoji is sharing our moods with our friends directly on their homepage
Softskill Soundboard tackles the skills gap everyone talks about but nobody trains for. Technical skills get you in the door, but soft skills determine how far you go. We help you get the reps in so you can think on your feet and communicate under pressure.
MiniMoreMax helps you build sustainable habits — one day, one goal, at your pace. Choose from MINI, MORE, or MAX levels and track only what matters. Less pressure, more progress. A flexible, minimalist habit tracker made for real people.
First Light delivers one timeless passage of wisdom each morning, rooted in philosophy, lived experience, and cultures around the world. Read it. Reflect on it. Carry it with you. It changed my mornings. It might change yours too.
All Recipes helps you plan weekly meals, explore 5000+ recipes, and auto-generate grocery lists. Filter by diet, cooking time, or ingredients. Save your favorites, build a pantry, and cook smarter — all from one simple app.
Inspora - delivers life-changing ideas in just 3 minutes from real stories, success moments, and books that shaped the world. Learn something powerful every day. Quick, consistent, and perspective-shifting. Your new daily habit starts here.
A map-based social app to post photos, videos, audio, text, and GPS tracks—right from where you are. Organize your memories on a private or shared map, and revisit them anytime in the archive.
Life Calendar: Visualize life with interactive life calendar tool. Track milestones, set goals, and make every week better. Start planning your time wisely today!
Mindeurs matches you with 2 new innovators each month. Discover, connect, exchange ideas, and collaborate with entrepreneurs in your city or worldwide -- you choose!
Discover the world of wine through interactive lessons, quizzes, and a smart coach named Vinny. It’s like Duolingo, but for Merlot, Pinot Noir, and Champagne lovers.
LifeGoals AI is a revolutionary app that helps you define, track, and achieve your life goals through AI-powered guidance and holistic progress tracking. Set your vision, follow your plan, and grow into the best version of yourself.
Dataing is where your digital footprint meets your love life. Cupid is your personal AI matchmaker. She learns who you are, what you want, and helps you connect with people who actually make sense. From matches to meetups, she’s with you the whole way.
A peaceful web space where your boredom turns into glory. Punch to unlock achievements, and get free NFTs to immortalize your effort - no crypto knowledge needed.
AI-powered coach for mastering real-life conversations. Practice with chat simulations, get instant feedback, and build confidence in dating, work or social life. Your pocket guide to better relationships and communication.
BeRoomie is like Tinder, but for finding roommates. Swipe through potential roomies based on lifestyle, habits, and vibe. Match with people who share your preferences and chat instantly. It’s a fun, intuitive way to find someone you actually want to live with.
Peek’s AI-powered companion offers proactive check-ins—analyzing your spending patterns and refining your habits subtly and positively. Zero judgment, zero guilt. It’s like having a financial Spotify Wrapped, tuned to your goals and daily life.
Think stylists are only for celebs? Not here. Kalyxa makes real, expert styling affordable and personal. Get shopping help, outfit ideas, and confidence boosts — all from stylists who get your vibe, your goals, and your budget.
Never experience a bathroom nightmare again! Real-time updates, cleanliness scores, bathroom codes and reviews help you find the perfect pit stop every time. Join our community and help others find their throne!
Snappy is your AI-powered fashion stylist! Get personalized outfit ideas, explore trends, and shop smarter—all in one app. Elevate your style effortlessly with AI-driven recommendations tailored just for you!
Discover what drink you can make, with what you have at home.
Write short entries, make threads with them, search them by meaning, and revisit them through intelligent recommendations related to your recent writing — all that with on-device, non-generative AI. iglu is the most private journaling app out there.
TimeMunki brings fun to time management! Whether it's boiling eggs, cooking noodles, or taking a break, TimeMunki turns everyday tasks into a delightful experience. With personalized feedback and playful timers, managing time has never been this enjoyable!
Achiva helps you log your past accomplishments and, whenever you’re craving a fun new challenge, offers you fresh inspiration.
Track your mood with emojis, complete quick quests, and grow your character. CalmPath turns mental health into a daily adventure with AI insights, emotional stats, and a gamified world that evolves as you do.
What to eat, where to meet, what to cook, or even what to do? We face the paradox of choice in today's world. Easlo Menu brings all your go-to options in one place, filtering out the noise.
Pinterest's visual search gets AI upgrades. Decode images with generated keywords, refine searches by style/color/etc. via a new bar & access via long press. Find & shop your unique style.
Meet Steve, your 24/7 AI financial coach that turns everyday money habits into real progress with zero judgment. Forget spreadsheets and pricey advisors. Get science-backed nudges and goal guidance to build lasting confidence on your path to financial freedom.
CheckCam is a minimalist camera app for temporary photos. Snap things you want to remember — like if you turned the stove off or parking spots. Photos are stored only in the app, grouped by session, and auto-delete when they’re no longer needed.
RocKnow is an AI-powered rock and crystal companion. Simply snap a photo to instantly identify stones, check authenticity, estimate value, and explore detailed scientific and cultural insights.
BeSpoke AI Stylist ends closet guesswork, sync your wardrobe to auto-organize, let AI Stylist curate looks from what you own, wake up to Outfit of the Day, Virtual Try-On previews, Mix & Match pieces, save to Lookbook, and invent fresh fits with AI Designer.
Meet NutriMe – Your AI Nutrition Coach One scan, instant insights. NutriMe tracks calories, scans meals, and adapts meal plans to your goals. Whether it’s weight loss, fasting, or healthy eating, NutriMe personalizes your nutrition journey in one smart app.
Sunna is the first Muslim Planner, just focus on: 🕋 Your Faith – Put Allah at the center of your day. ✅ Your Habits – Plan your task, track your habits. 🎯 Your Goals – Reach your goals with and stay productive.
Know your future in a minute and a click with AstrolGuru, your AI-powered astrology guide. Get detailed personalized insights, horoscopes, and birth chart analyses instantly. Ask AstrolGuru your questions to receive insightful answers tuned with the stars.
Milk Diary helps parents manage their unique baby feeding journey. Whether your family is nursing, pumping, and/or bottle feeding, seamlessly track sessions and feeds, manage your milk storage, stay on schedule with reminders and gain insights on your journey.
Macaron is a personal AI you'll click with from the very first chat. It remembers your preferences, experiences, and desires far better than a friend, and can instantly cook up personalized mini-apps to make the conversation sweeter.
Circadian rhythm optimization with MorningLux! This iOS app delivers personalized morning light (LUX) exposure routines to boost sleep, mood, energy, and health. Features: smart notifications, sun-tracker timer, LUX camera meter. Science-backed well-being. 🌞
Super Counter is the simplest counter and activity tracking app on iOS! It combines the best of both without unnecessary features. Whether you're counting prayer chants, tracking walks, or workout achievements, Super Counter makes it easy and flexible.
The ultimate Bucket List & Travel Planner app! Achieve your life goals, plan trips, track places, and share your memories—all in one place. We're proud to launch our brand new features: Journal & Passport. Try out now!
MyFitFix is an AI-powered calorie and habit tracker built for people who hate complicated fitness apps. Take a photo to log meals in seconds and manage sleep, steps, water, protein, and exercise in one clean dashboard focused on daily consistency. Instead of obsessing over numbers, MyFitFix focuses on consistency using habit streaks, a weekly FitScore, and gentile nudges.
Transform how you experience and remember your fragrances with Prefume, the personal fragrance assistant designed for perfume enthusiasts, collectors, and newcomers alike.
🐾 PawChamp - Dog Training and Care Companion. Meet Pawchie AI 🐶 your virtual training buddy (Claude-powered) + 24/7 real dog experts chats + pawsome expert-verified, science-based, bite-sized learning for you and your pup. ❤️ Become a better pet parent!
Last Notes helps you securely store and share important information — like accounts, instructions, and personal messages — so your loved ones aren’t left guessing if something happens to you. It’s not a legal will, but a practical step in between. Built for parents, expats, travelers, and anyone who knows life can change fast.
Stop juggling multiple AI subscriptions and losing context when switching models. Repla lets you access GPT, Claude, Gemini & more in one place—with smart tools for travel planning, place discovery, and writing that actually work.
Shopie helps you track the products you want and get notified when prices drop or items come back in stock. Add products directly from the browser or other apps, and Shopie will monitor them automatically in the background and notify you if price, availability or anything else you want to track changes. No accounts, no tracking — all data stays on your device (or iCloud if enabled).
Snap any menu and instantly get calories, macros & healthier swaps. Make informed choices while deciding, not regretting. Perfect for dining out, travel, and food delivery.
BeFreed is a personal audio agent for learning. Unlike traditional platforms with fixed, predefined content, BeFreed connects to thousands of public and our own knowledge sources. Powered by our proprietary content model, it can search, analyze, and evaluate knowledge across them to deliver on-demand audio experience tailored to your needs. It answers your questions in real time, adapts to your learning style, and evolves with every interaction.
Ayer lets you pick any calendar date and instantly see all the photos and videos you took on that exact day across every past year. I built it after my second son was born exactly two years and one day after my first. I wanted to compare their photos on the same day, year over year. No app let me do that. Most photo apps decide what memories you see. Ayer lets you choose. 100% offline. No cloud, no login, no tracking.
Introducing Slate: focus timer built for ADHD. Monochrome design eliminates visual noise. Tasks expire after 7 days. Customizable Pomodoro sessions with auto dark mode. Track with heatmaps. Privacy-first: offline-only, no accounts, no cloud sync.
Twogether gives couples one shared place to save, organize and plan every date idea with instant sync across both phones. Add ideas anytime, favorite the ones you both love, and schedule dates straight from your list. And whenever you are stuck, Ask Luna, the built-in AI date assistant, helps you discover new ideas tailored to both your interests. No more forgotten notes or “what should we do” moments. Just one simple and private space to plan better dates together.
Free coffee brewing toolkit for home baristas: 🎯 Extraction Compass – Click where your shot tastes (sour/bitter × weak/strong), get instant diagnosis. Adapts to your bean's origin, processing & roast level. ☕ Pourover recipes from Hoffmann, Rao & Kasuya with built-in timer. 🎨 Interactive WCR Flavor Wheel – Click a flavor, see which beans to buy. 📚 Database: 30+ origins, 60+ varieties, 20+ processing methods. No account. No ads. No cookies. Works offline.
Cravit is a new way to explore food with friends. Create your “Cravies,” define what matters to you, add the spots you’re curious about, and turn them into small food missions. Visit, review, and see which places rise to the top of your shared leaderboard. It makes choosing where to eat simple, social, and exciting — transforming everyday meals into adventures worth remembering.
We2 is an AI-powered app that creates fun, deep, romantic, and flirty questions tailored to your relationship. No signup needed — open the app and spark a meaningful conversation instantly. Choose your mood (Romantic, Fun, Deep, Flirty) and get personalized prompts that help couples connect, communicate, laugh, and explore each other. Perfect for date nights, long-distance relationships, or strengthening your bond daily
Objects carry stories and shape lives. Artifacts is a space to honor what lasts—a place to collect, share, and celebrate what truly endures through the things we keep close. Curate. Build and share your personal collection of objects. Discover. Explore a growing archive of thoughtfully curated pieces. Connect. Join a community of people who value intentional owning.
Soul Couple Game is a fun question-based app for couples to connect, laugh, and discover new things about each other. Perfect for date nights, road trips, or just daily bonding. Available now on iOS!
The category grew by 3% compared to 2024, moving from 70 launches to 72. Average interest score across all 2025 launches: 131. Average engagement ratio: 0.35.
More products means more competition for attention. The average drops as a category gets crowded, even if the best products keep scoring higher. That divergence is worth watching.
Use the year navigation at the top of each category page. The trends page for each category also shows top products by year in a single view.
Engagement ratio captures discussion quality. A product can game interest with a well-timed launch. It can't fake 200 substantive discussion threads. We default to engagement ratio because it's harder to inflate.
Highest community engagement at launch, measured by interest score and engagement ratio. These are traction rankings, not editorial picks.
Launch timing matters. Q1 products face different competition than Q4 products. Seasonal patterns affect both launch volume and community attention. Quarterly grouping makes comparisons fairer.