19 Products
118 Avg Interest
Woofz Top Launch
0.26 Avg Engagement

Pets had 19 launches in 2022. The products with the highest engagement ratios tend to be the ones solving a specific, painful problem rather than building another horizontal platform.

2025 2024 2023 2022

Q1 2022

Social media app for dog people
247

Gabby is a social media app for dog people that helps them generate lasting ties with each other. The app lets you set up doggy dates with just 2 swipes, track your furry friend’s health and has a separate section to upload posts and stories.

Android iOS Dating
Feb 2022 194 discussions 0.79 engagement
Train your dog in just 10 minutes a day 🐶
140

Dog training can be challenging 🐶 But it shouldn't be! With the https://www.strelka.io/ app, you get dog training courses personalised to your dog’s age, breed and character❤️ Train your dog in just 10 minutes a day with interactive video lessons & actionable daily tasks

iOS Pets Space
Jan 2022 53 discussions 0.38 engagement
Zoomies is a fun social app for everyone who loves pets.
68

Zoomies is a FUN, ENGAGING, EDUCATIONAL social app for everyone who enjoys, cares for, helps, serves and loves pets. Join the frenetic fun with your friends and neighbors in a vibrant local community.

Dogs Pets Social Networking
Mar 2022 11 discussions 0.16 engagement
A pet social network
128

Meet New Pets & Become The Best Of Pals.

iOS Dogs Pets
Feb 2022 11 discussions 0.09 engagement

Q2 2022

A simple app to check what human foods can dogs eat
132

The app is a source of ongoing info on what human foods can dogs eat. Are you uncertain about a particular food? This app will respond to you shortly.

Web App Dogs Pets
May 2022 27 discussions 0.20 engagement
The smart automatic pet door powered with AI
120

The world's first AI-powered pet door with face recognition technology identifies your kitty or pup, gives them access to enter your home, and closes off to other animals. 3 sensors for safety. Completely noiseless. App-Controlled.

Home Cats Pets
Jun 2022 20 discussions 0.17 engagement

Q3 2022

Free symptom checking tool to assess pet symptoms at home
90

Assess every common pet symptom at the comfort of your home. Receive a definitive and accurate triage on how severe your pet’s symptoms are before deciding to go to a vet. Buddydoc, the first step before the vet!

Pets Medical Health
Aug 2022 16 discussions 0.18 engagement
Automatic interactive pet toy & treat dispenser
103

Fully automatic interactive toy & treat dispenser with preprogrammed lights, sounds, and movements. Pets are rewarded with treats based on their play level. Due to its intelligent companion mode it is touch-activated and it’s safe and durable.

Dogs Cats Pets
Aug 2022 13 discussions 0.13 engagement

Q4 2022

Must-have dog training app for all dog owners & owners-to-be
346

Woofz – is an app, which help humans and dogs build a healthy and happy connection that lasts. We are building an all-inclusive dog-training app with dog care, paw training, health and fitness monitoring, as well as 24/7 access to a professional dog handler 🐶

Dogs Pets Tech
Nov 2022 330 discussions 0.95 engagement
Pet health platform designed to put $$$ back in your wallet
62

myBalto gives owners 24/7 access to their pet's records, and saves them money on common pet products. myBalto also has a tier-based rewards system where owners can participate in our community and earn "treats" to help pay their vet bills!

Pets SaaS Medical
Dec 2022 20 discussions 0.32 engagement
Your online vet, anytime, anywhere
158

Bringing a pet to the vet clinic can be difficult, stressful and costly! To ease your mind, we've created Cooper Pet Care: top-notch veterinary advice through a video call, providing you with qualified, licensed veterinarians at any time.

Dogs Cats Pets
Nov 2022 49 discussions 0.31 engagement
Pet owners & pet lovers community
74

Petiwo is a pet community that connects Pet Lovers and Pet Owners to help them make a better world for Pets and Humans. No matter if you are searching for someone who walks your dog or daycare for your pet - there will be pet lovers in your neighborhood!

Android Social Network Pets
Oct 2022 15 discussions 0.20 engagement
Minimalistic productivity timer
74

Focus Pet is a great tool to help you stay focused. Play with your pet, take it for a walk and make it happy. The app is fun, super cute and motivating for you to get your work done.

iOS Productivity Pets
Dec 2022 13 discussions 0.18 engagement
Personalized AI avatars for your dog 🐶
93

Generate amazing visualizations of your dog with AI! • Simple and easy to use • Perfect for your social media (Instagram, Twitter, TikTok) • Multiple styles • Great gift for your loved ones

Social Media Pets Artificial Intelligence
Dec 2022 16 discussions 0.17 engagement
Customized virtual pet of your real pet
91

Customized virtual pet based on your real-life pet. This totally customized digital pet is an awesome piece of 90s nostalgia and makes a great gift!

Pets Toys
Dec 2022 15 discussions 0.16 engagement
Answer any urgent questions related to your pet's health
108

Medical issues may arise in any shape or form, and knowing what to do is never easy. Our pets cannot speak to us - so the age-old question of “Do I need to bring my pet to the vet?” can be very difficult to answer. Here comes our pet symptom checker.

Dogs Cats Pets
Oct 2022 17 discussions 0.16 engagement
Improve pet wellness and health
74

Flockr was born to be the OS for pets, creating tools and technology for pet owners and vets to better care for pets' health. With a simple and easy-to-use experience, it's possible to manage pets' entire life: Health Records, Food, Reminders, and more.

Android iOS Pets
Oct 2022 11 discussions 0.15 engagement
A preventive healthcare app for pets
68

UltraPawz creates wellness plans for pets across balanced nutrition, exercise and emotional wellness. We combine this with a smart collar that measures real time GPS and activity patterns, to prevent healthcare concerns before they arise.

Fintech Pets Tech
Oct 2022 6 discussions 0.09 engagement
🪄 Create mind-blowing pics of your pet with AI 🪄
70

Make my pet a superstar: Your favorite animal can now be anything, anywhere, even anyone. Just upload some pics of your pet and let AI do its creative magic 💫

Pets Artificial Intelligence Tech
Nov 2022 6 discussions 0.09 engagement

Pets in 2022: The Data

The category grew by 19% compared to 2021, moving from 16 launches to 19. Average interest score across all 2022 launches: 118. Average engagement ratio: 0.26.

Frequently Asked Questions

Launch timing matters. Q1 products face different competition than Q4 products. Seasonal patterns affect both launch volume and community attention. Quarterly grouping makes comparisons fairer.

No. Some of the best-loved tools in our index have modest interest scores but sky-high engagement ratios. That pattern means a smaller audience cared deeply. I'd take that over 5,000 interest and crickets in the discussion threads.

Over 30. AI, Developer Tools, Productivity, Marketing, SaaS, Design, and everything in between. Most products appear in 2-3 categories. Some show up in 5+.

Products are ranked within their launch year. A 2022 product competes against 2022 launches, not 2025 launches. Use the year navigation to compare how standards evolved.

More products means more competition for attention. The average drops as a category gets crowded, even if the best products keep scoring higher. That divergence is worth watching.

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