42 Products
160 Avg Interest
Influencer Marketing OS Top Launch
0.26 Avg Engagement

42 products. One category. Five years of data. Here's how Influencer marketing looked in 2023, ranked by the community's response to each launch.

2025 2024 2023 2022

Q1 2023

Influencer marketing made efficient
596

What if you had a more efficient way to do influencer marketing? 1. Post your campaign and let influencers apply 2. Or search and invite them yourself, for free 3. Collaborate with your brand fans and customers 4. Analyze on the go and decide confidently

Marketing Influencer marketing Social media marketing
Mar 2023 311 discussions 0.52 engagement
Launch waitlists, referrals, and gamified competitions
303

ZooTools Panda is the easiest way to collect leads and build your audience. Create viral waitlists, gamified competitions, referral programs and more. Join 7,000+ happy marketers.

Email Marketing Marketing Growth Hacking
Feb 2023 141 discussions 0.47 engagement
Video ideas fine-tuned to your channel
85

Tired of ChatGPT giving you the same video ideas? Our Creator Dashboard generates personalised video ideas based on your comments and then plans optimised titles, descriptions and more. So you can go from planning to shooting in less than a minute.

Social Media Artificial Intelligence Influencer marketing
Mar 2023 36 discussions 0.42 engagement
Unleash the power of your social brand
395

YourChamp allows you to claim your personal link in the form of a digital card for your audience that shows off your cumulative reach. With the tool, you can create a single URL with all your social links and collect Champ points to top your niche leaderboard!

Marketing Influencer marketing Community
Jan 2023 162 discussions 0.41 engagement
30 sec short video AI script for IG Reel, TikTok & YT shorts
151

10X faster & better way to write viral 30 sec short video script for Instagram Reel, TikTok and Youtube shorts (FREE) Create short videos 30-sec to 60-sec scripts in 1 minutes!

Social Media Artificial Intelligence Influencer marketing
Mar 2023 44 discussions 0.29 engagement
Connecting brands & influencers for more collaborations
109

As a matchmaking app for brands and social media influencers, we're on a mission to help build mutually beneficial partnerships and collaborations that drive success and growth.

Social Media Marketing Influencer marketing
Mar 2023 13 discussions 0.12 engagement

Q2 2023

AI tools that make saving UGC and tracking influencers chill
121

Archive automatically collects your brand’s UGC so you never have to scroll social media feeds in search of content again. Organize your assets, manage Usage Rights, and analyze real-time engagement data to unlock the full power of your content.

Marketing automation Influencer marketing Social media marketing
Jun 2023 36 discussions 0.30 engagement
Expand your AI tool reach & growth across multiple channels
143

Get access to a database of - 100+ AI Newsletters - 100+ AI Blogs - 100+ AI directories - 100+ AI Instagram Influencers - 100+ AI YouTube Influencers. PromoteYourAI and expand your AI tool reach and growth across multiple channels.

Marketing Artificial Intelligence Influencer marketing
Jun 2023 42 discussions 0.29 engagement
Unlock the full potential of Generative AI
101

Eluna is a cutting-edge product suite and community that harnesses the power of artificial intelligence to help creators streamline their creative process, from ideation to execution.

Productivity Artificial Intelligence Influencer marketing
Apr 2023 27 discussions 0.27 engagement
Secure instant payments for the creator economy
82

CreatePay is your way to ensure you get paid by brands for your posts as soon as they go live. Brands too have a safe and secure way to manage their campaigns with influencers all in one place.

Fintech Social Media Marketing
Apr 2023 11 discussions 0.13 engagement
Linkinbio-tool to list & monitize your recommendations
90

Listee is a new #linkinbio tool for creators which makes it easy to list, share and monitize recommendations. Add items of more then +4K affiliate partners world wide and structurize your tips in compelling lists for your podcast audience or followers.

Marketing Influencer marketing Affiliate marketing
Apr 2023 12 discussions 0.13 engagement
Receive FREE brand shoutouts in exchange for gifts.
74

By gifting brand products to influencers, brands can get influencer shoutouts for free. This can work for any type of brands! You cannot give percentage off or charge for shipping - either complete off, or completely free gift

Influencer marketing
Jun 2023 9 discussions 0.12 engagement
How influential are you on social media?
76

Discover Clout Check by Hacksocial.ai - a tool to gauge your social media influence on Twitter & LinkedIn. Track your online presence, compare with others, and boost your digital impact. Unlock your full potential with Clout Check today!

Web App Social Media Influencer marketing
Apr 2023 7 discussions 0.09 engagement
Discover & review creators on OnlyFans, Patreon and more
90

Fanscout: Discover exceptional creators across OnlyFans, Patreon and more to come. Share your experiences, find new talent, and support creators on their journey. Unite in a community dedicated to authentic, vibrant content and creator growth.

Social Media Entertainment Influencer marketing
Jun 2023 8 discussions 0.09 engagement
The essential AI-powered tool for affiliate marketers
87

Referrals.Page For Affiliates is an AI-powered SaaS tool for affiliate marketers. Whether you're a blogger, a social media influencer, a review site, or any other kind of affiliate marketer, Referrals.Page For Affiliates is for you.

Marketing Influencer marketing Affiliate marketing
Jun 2023 7 discussions 0.08 engagement
Find the next big thing in influencer marketing
102

Find the next big thing in influencer marketing. Get monthly Email of the fastest growing influencers handpicked by humans and contact info.

Social Media Marketing Influencer marketing
May 2023 5 discussions 0.05 engagement

Q3 2023

Find out what your audience is worth
218

Find out what you should be making as a content creator 🤳🏿 Enter your handles 💸 Discover your value 📈 Start earning it 👉 Try it out: http://app.withjuly.com/creator-calculator

Social Media Social Networking Influencer marketing
Jul 2023 132 discussions 0.61 engagement
Engage micro streamers at scale to grow your games
359

Drope.me is an influencer marketing platform that helps gaming companies to engage micro streamers at scale in performance marketing campaigns. Streamers and their communities, on the other hand, get paid for promoting games with Drope.me.

Marketing Games Influencer marketing
Jul 2023 215 discussions 0.60 engagement
❤ My Brand
11

Struggling to maintain consistency across platforms? Don’t have the time to create separate posts for each? 🚀Use Post Master to Streamline Your Social Media Effortlessly Generate tailored posts for 4 Platforms using just 1 prompt on 1 website.🎯

Writing Artificial Intelligence Influencer marketing
Jul 2023 6 discussions 0.55 engagement
Free branded link for your clunky link-in-bio
386

Free branded link for your clunky link-in-bio 🔗🎁 It transforms an ordinary link-in-bio like linktr.ee/johndoe245 to a branded link like www.JohnDoe.online in seconds! ✔Free for 1 year. No credit card required ✔It auto-forwards ✔Free branded emails

Social Media Tech Influencer marketing
Jul 2023 195 discussions 0.51 engagement
Collect, moderate & display UGC across marketing channels
272

At Idukki- No Code UGC Marketing platform, We enable Brands to Collect, Moderate & Display the social media content of their happy customers/influencers across marketing touch points - Website, Digital displays screens, emails, social media ads etc.

Productivity Branding Marketing
Jul 2023 106 discussions 0.39 engagement
AI-powered content matchmaking marketplace
103

A content marketplace where content creators can sell the photos and videos they are already creating for social media to brands that are looking for authentic user generated content (UGC). Our AI catalogues the content and matches it to brands that want it.

Android Photography Artificial Intelligence
Sep 2023 35 discussions 0.34 engagement
Your own AI clone
133

Me4U enables authentic conversations with the authorized AI clone of your favorite celebrity creators. Talk with the pros you admire on the topics you're passionate about.

Social Media Artificial Intelligence Influencer marketing
Aug 2023 39 discussions 0.29 engagement
Launch your startup in the press in a few clicks
181

Easily write and/or send your press release to thousands of journalists worldwide. No need for a press agency, you'll have all the contacts you need to get the press talking about your startup, side projects or company.

Marketing Influencer marketing Community
Aug 2023 48 discussions 0.27 engagement
Create your very own AI clone
425

We allow anyone to make an AI clone of themselves. Train your clone and engage in real conversations 24/7!

Social Media Artificial Intelligence Influencer marketing
Jul 2023 102 discussions 0.24 engagement
Only way to run influencer marketing if you care about ROI
242

insightIQ is the ultimate influencer marketing tool that helps brands get maximum ROI. Give it a spin to discover 400 Million+ influencers using 50+ search filters, partner with the ones who match your brand's vibe, and stay on top of all campaign metrics!

Marketing Artificial Intelligence Influencer marketing
Aug 2023 58 discussions 0.24 engagement
Write video scripts 10X faster with AI
134

With Maekersuite, you can generate 1-15 minute ready-to-record optimised YouTube scripts from content briefs. Discover top content and analyse your niche with our improved Content Explorer and edit scripts interactively with our new Ask-AI feature.

Productivity Social Media Marketing
Sep 2023 26 discussions 0.19 engagement
The interactive marketing network for creators & influencers
88

The innovative platform for exploring the world of creative collaborations. Immerse yourself in a dynamic community where extraordinary minds converge to shape the future of art, design, fashion, and beyond.

Productivity Messaging User Experience
Jul 2023 13 discussions 0.15 engagement
Unleash your influence with AI powered creativity
104

Starbuzz.ai revolutionizes influencer marketing with AI-driven insights. Discover, optimize, and elevate your influence effortlessly. Maximize your reach and impact like never before.

Android SaaS Artificial Intelligence
Aug 2023 13 discussions 0.12 engagement
Join Web3! A new place to engage, connect & build community
82

Badges is a new platform designed to make Web3 more accessible and useful for artists, creators and businesses. It’s free, there’s no crypto, no coding and all you need is an email address to get started. Create and sell digital collectibles in minutes.

Web3 Social Networking Influencer marketing
Jul 2023 10 discussions 0.12 engagement
Turning every influencer into a global business
82

Influexer is a global link-in-bio platform designed for influencers & their team. Showcasing & managing essential data for brands and fans collaborations, purchases, and seamless transaction management.

SaaS Influencer marketing
Aug 2023 8 discussions 0.10 engagement
Stay on top of your influencer game with our innovative CRM
87

Are you tired of managing your influencer outreach efforts manually? Are you finding it challenging to keep track of all your influencer contacts, their social media handles, and other relevant details? If yes, then the Influencer CRM template is the solution

Marketing CRM Influencer marketing
Jul 2023 6 discussions 0.07 engagement

Q4 2023

Track every aspect of influencer marketing campaigns
34

Influencer Marketing can be quite challenging & time-consuming. This OS has been designed to take the load off your back: visualize your marketing goals, track influencers who align with them, budgets, campaign strategies & content plans- all in one dashboard.

Influencer marketing Social media marketing Notion
Dec 2023 23 discussions 0.68 engagement
Your personal AI-powered influencer marketing assistant
321

Get 5 days of influencer marketing done in 10 minutes with BoostBot! Give us a little product description, and get hundreds of creator recommendations in seconds - Then let BoostBot email all the creators with personalized emails, it's that simple.

Artificial Intelligence CRM Influencer marketing
Nov 2023 146 discussions 0.45 engagement
Monetization tool for creators
115

Monetize Your Followers with Our Super Tool at 0% Fees. Create a Personalized Page to Showcase Content, Accept Tips, Start Memberships, Connect 1:1, and Sell Digital Products. SuperFam makes it super easy for creators to get paid! Grow following & income.

Social Media SaaS Influencer marketing
Nov 2023 33 discussions 0.29 engagement
Your all-in-one influencer marketing tool
104

Present is an all-in-one influencer marketing tool. That automates your influencer marketing campaign depending on your budget. a) No need to manually reach out to influencers. b) No need to manually negotiate a deal with them. Just a click and we are done.

Marketing Tech Influencer marketing
Nov 2023 20 discussions 0.19 engagement
Talk to professionals and influencers from around the world.
90

As a professional or an influencer, you can sell your time as a meeting and let people book your time based on your schedule and availability. At Penoola, people pay for the minutes they spend during the call.

Web App Meetings Influencer marketing
Oct 2023 13 discussions 0.14 engagement
Project management tool for creators, managers, & their team
71

Rella is a project management tool for creators, managers, and their teams. On Rella, you can create your content calendar, get SMS reminders of your agenda, track your brand deals and campaigns, auto-generate invoices, and get revenue insights.

Social Media Influencer marketing Social media marketing
Nov 2023 10 discussions 0.14 engagement
The ultimate app for creators
135

Barter makes working together with content creators as easy as ordering pizza. Our automated platform enables companies to collaborate with content creators without an agency or high costs. Creators apply for their offers directly through our app.

Android Advertising Influencer marketing
Nov 2023 17 discussions 0.13 engagement
Make a competitive analysis of social media pages in seconds
127

Popsters is a social media analytics tool designed to provide advanced posts analysis and statistic measuring. Easily sort posts, identify top-performing attachment types, analyze activity based on keywords or hashtags, and compare with competitors.

Instagram Twitter Social Media
Nov 2023 14 discussions 0.11 engagement
Everyone's an Influencer, we make it profitable
132

Skwad believes everyone can be an influencer. Bridging 30,000+ ambassadors with top brands, it empowers all to monetize their social media. A leading platform for collaborations, Skwad is redefining how we engage and profit from our digital presence.

Android Advertising Influencer marketing
Oct 2023 13 discussions 0.10 engagement
We help creators make money with connections to marketers
109

Collective Voice builds meaningful relationships between Marketers and Creators, supporting them with the tools, services, and expertise they need to thrive together. And we do it all with trust, transparency, inclusivity, and a whole lot of passion!

Marketing Influencer marketing Affiliate marketing
Dec 2023 8 discussions 0.07 engagement

Influencer marketing in 2023: The Data

The category grew by 110% compared to 2022, moving from 20 launches to 42. Average interest score across all 2023 launches: 160. Average engagement ratio: 0.26.

Frequently Asked Questions

Engagement ratio captures discussion quality. A product can game interest with a well-timed launch. It can't fake 200 substantive discussion threads. We default to engagement ratio because it's harder to inflate.

Highest community engagement at launch, measured by interest score and engagement ratio. These are traction rankings, not editorial picks.

Launch timing matters. Q1 products face different competition than Q4 products. Seasonal patterns affect both launch volume and community attention. Quarterly grouping makes comparisons fairer.

No. Some of the best-loved tools in our index have modest interest scores but sky-high engagement ratios. That pattern means a smaller audience cared deeply. I'd take that over 5,000 interest and crickets in the discussion threads.

Over 30. AI, Developer Tools, Productivity, Marketing, SaaS, Design, and everything in between. Most products appear in 2-3 categories. Some show up in 5+.

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