Categories sorted by year-over-year launch volume change.
We compared 2026 launch counts to 2025 for every category with at least 5 launches in both periods. The categories below are sorted by percentage growth.
Positive growth means more products shipping. That's usually a sign builders see opportunity. Declining categories aren't dead. Sometimes the market consolidated around a few winners and stopped generating new entrants.
Any category with at least 5 launches in both 2026 and 2025. We measure growth by comparing launch volume year-over-year. The percentage tells you the direction and magnitude.
Not necessarily. Sometimes it means saturation. Check the trends page for each category to see whether engagement is rising or falling alongside volume. Volume up + engagement down = crowded. Volume up + engagement up = real momentum.
Mature categories naturally cool. AI was bound to slow from its 2023-2024 peak. Fewer new entrants can be healthy if the remaining products serve the market well.